Value proposition of the product hasn't been highlighted anywhere. Via surveys Users have specifically mentioned what attributes they like about KB and their products
These tests have generated over $10 million in additional revenue for our Ecom Clients.
A Sneakpeak of the A/B tests inside
Value proposition of the product hasn't been highlighted anywhere. Via surveys Users have specifically mentioned what attributes they like about KB and their products
The test idea is to expose all sizes at the top of the category page, so users can filter by size before looking through the list. As you scroll down the “size” filter stays sticky and you can clear it or select another size filter without scrolling all the way up.
Changing the copywriting just below the title and reviews, inserting 3 bullet points highlighting the product's benefits, we can bring clarity to the user and increase ATC and CVR.
We would like to work on the product images to better engage the user with more product info and storytelling to hopefully raise conversions and ease them into the buying journey with more confidence.