22.36x
ROI
+$2,670,275
added yearly revenue
Goose Creek Candles is one of the largest independent candle brands in the US, with millions of customers and a massive product catalogue. Their email and social channels were driving strong traffic — but the site was not converting at the rate their audience size suggested it should.
With a high-volume, loyalty-driven customer base, small conversion improvements compounded into significant revenue. The challenge was identifying which frictions mattered most at scale.
1
User Experience
With hundreds of SKUs and frequent new launches, category and collection pages were overwhelming — making it hard for visitors to land on the right product quickly.
2
Experimentation
Some internal testing had been run, but no systematic hypothesis framework or learning infrastructure was in place.
3
Capabilities
Needed a partner who could design and build at speed — their catalogue and sales velocity meant slow experiments missed revenue windows.
4
Strategic Growth
Grow CVR and AOV without compromising the brand experience that loyal customers had come to expect.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
POWERED BY
ECOMLAB
12 MONTH
GROWTH PLAN