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How Meubelpootjes Achieved a 4.72x ROI with 9 Winning Tests

How Meubelpootjes Achieved a 4.72x ROI with 9 Winning Tests

4.72x

ROI

+€254,981

added yearly revenue

Meet CVF

Meet CVF

Furniture legs and fittings for makers and retailers

Furniture legs and fittings for makers and retailers

Meubelpootjes is a Dutch eCommerce store specializing in furniture legs, fittings, and hardware — primarily selling to interior designers, furniture makers, and DIY renovators. High SKU volume and a technical buyer base made UX clarity critical to conversion.

The challenge

The challenge

Why Meubelpootjes partnered with us

Why Meubelpootjes partnered with us

With hundreds of SKUs and buyers who needed to match exact specifications, the biggest conversion blocker was not desire — it was uncertainty about whether they were selecting the right product.

1

User Experience

Visitors struggled to navigate the large catalogue and filter for the right leg type, material, and size — leading to high category-page drop-off.

2

Experimentation

No A/B testing history. All changes to the site were made without validation.

3

Capabilities

A small internal team meant no resource to run structured experiments. Needed full-service CRO support.

4

Strategic Growth

Expand from the Dutch market into broader European sales while improving site efficiency.

Our methodology

Our methodology

How optimization happens

How optimization happens

1

Audit & research

Catalogue and filter UX audit, GA4 funnel analysis, heatmaps on category and product pages, and on-site search query analysis to understand what buyers were looking for.

Limited to three per week

1

Audit & research

Catalogue and filter UX audit, GA4 funnel analysis, heatmaps on category and product pages, and on-site search query analysis to understand what buyers were looking for.

Limited to three per week

CRO + Growth

CRO + Growth

Acquisition + conversion, working as one

Acquisition + conversion, working as one

Full-funnel system

CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.

Our dedicated team

CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.

Shared insights

A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.

Compounding growth

As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.

Results

Results

Filter Redesign

Hypothesis: A restructured filter panel with size, material, and finish grouped by buyer intent will increase category-to-PDP CTR.

Research / Goal: Reduce filter drop-off and increase PDP engagement.

Category CTR

+22.7%

CVR

+18.1%

Original:
Variation:

Filter Redesign

Hypothesis: A restructured filter panel with size, material, and finish grouped by buyer intent will increase category-to-PDP CTR.

Research / Goal: Reduce filter drop-off and increase PDP engagement.

Category CTR

+22.7%

CVR

+18.1%

Original:
Variation:

High impact learnings

High impact learnings

What drove the strongest impact

What drove the strongest impact

1

Filter UX is a conversion funnel

for high-SKU catalogues, the filter experience has as much impact as the PDP itself.

1

Filter UX is a conversion funnel

for high-SKU catalogues, the filter experience has as much impact as the PDP itself.

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

POWERED BY

ECOMLAB

12 MONTH

GROWTH PLAN

Copyright ©️ 2026 PurpleFire - All rights reserved.

Copyright ©️ 2026 PurpleFire - All rights reserved.