
Meubelpootjes is a Dutch eCommerce store specializing in furniture legs, fittings, and hardware — primarily selling to interior designers, furniture makers, and DIY renovators. High SKU volume and a technical buyer base made UX clarity critical to conversion.
With hundreds of SKUs and buyers who needed to match exact specifications, the biggest conversion blocker was not desire — it was uncertainty about whether they were selecting the right product.
1
User Experience
Visitors struggled to navigate the large catalogue and filter for the right leg type, material, and size — leading to high category-page drop-off.
2
Experimentation
No A/B testing history. All changes to the site were made without validation.
3
Capabilities
A small internal team meant no resource to run structured experiments. Needed full-service CRO support.
4
Strategic Growth
Expand from the Dutch market into broader European sales while improving site efficiency.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
POWERED BY
ECOMLAB
12 MONTH
GROWTH PLAN










