How Meubelpootjes Achieved a 6.9x ROI with 9 Winning Tests
How Meubelpootjes Achieved a 6.9x ROI with 9 Winning Tests
How Meubelpootjes Achieved a 6.9x ROI with 9 Winning Tests
How Meubelpootjes Achieved a 6.9x ROI with 9 Winning Tests
PurpleFire’s experimentation program delivered 10 winning A/B tests that are projected to add €254,981 in extra revenue over the first 12 months. A 4.72x return on Meubelpootjes' CRO investment.
PurpleFire’s experimentation program delivered 10 winning A/B tests that are projected to add €254,981 in extra revenue over the first 12 months. A 4.72x return on Meubelpootjes' CRO investment.
PurpleFire’s experimentation program delivered 10 winning A/B tests that are projected to add €254,981 in extra revenue over the first 12 months. A 4.72x return on Meubelpootjes' CRO investment.
PurpleFire’s experimentation program delivered 10 winning A/B tests that are projected to add €254,981 in extra revenue over the first 12 months. A 4.72x return on Meubelpootjes' CRO investment.
10 winners in 8 months
4.72x
Return on investment to date
+€254,981
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Meubelpootjes
Meubelpootjes specialize in high-quality furniture legs for tables, chairs, sofas, beds, and other custom furniture projects. With a growing catalog of metal, wooden, and industrial-style legs, the brand serves both DIY enthusiasts and interior design professionals looking for the perfect finishing touch to their home or commercial spaces.
A general overview of Meubelpootjes
Meubelpootjes specialize in high-quality furniture legs for tables, chairs, sofas, beds, and other custom furniture projects. With a growing catalog of metal, wooden, and industrial-style legs, the brand serves both DIY enthusiasts and interior design professionals looking for the perfect finishing touch to their home or commercial spaces.
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:
Variation:
Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:
Variation:
Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:
Variation:
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:
Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:Make Navigation Visual
Hypothesis:If we add visuals like images, icons and colors next to each sub menu item navigation item, then users will engage more with the navigation menu, leading to higher click-through rates to sub-categories, because visual cues make it easier and faster for users to identify product types and color options, especially in a large and varied catalog like Meubelpootjes.
Goal:Increase CVR and clicks on submenu items.
Results:We achieved +9.54% increase in CVR with 78.39% confidence level.
Page
Conversion
Rate
Visitor
Count
Clicks on submenu items
Original
-
7,212
-
Variation
+2.29%
7,325
+1.40%
Original:Variation:Added a Review Slider
Hypothesis:If we add a review slider in ATF of the product page, with a focus on testimonials addressing pricing, then CVR will improve as users gain immediate reassurance about the product's value, reducing hesitation and boosting confidence in their purchase.
Goal:Increase CVR and ATC.
Results:We achieved +8.13% increase in CVR with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
7,142
-
Variation
+3.32%
7,570
+6.16%
Original:Variation:Rearrange the Website Navigation
Hypothesis:If we add small red dots in front of popular collections, introduce attention-grabbing badges like “Save up to 50%", and rearrange the navigation menu to prioritize the most relevant categories at the top, then users will be more likely to notice and engage with high-priority menu items, resulting in increase in conversion rate.
Goal:Increase the CVR and clicks on main menu items.
Results:Achieved 29.25% increase in CVR with 95%.
Page
Conversion
Rate
Visitor
Count
Clicks on main menu items
Original
-
5,880
-
Variation
+2.02%
5,934
+225.21%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Relevance
The first fold misses clear value, social proof, and motivation. This is causing users to drop off before exploring further.
2
Navigation
Users find it hard to switch between product types and categories, making browsing and comparison difficult.
3
ATC rate
Significant drop-off from product views to add-to-cart. Pricing and trust issues is blocking progression.
4
Hierarchy
The content needs to be clearer and better organized to quickly and effectively explain why the product is worth buying.
5
Devices
Desktop converts better across key pages. Mobile needs clearer structure to match performance.
6
Findability
Users rely on search instead of scrolling, suggesting collection pages need better structure and visual guidance.
1
Relevance
The first fold misses clear value, social proof, and motivation. This is causing users to drop off before exploring further.
2
Navigation
Users find it hard to switch between product types and categories, making browsing and comparison difficult.
3
ATC rate
Significant drop-off from product views to add-to-cart. Pricing and trust issues is blocking progression.
4
Hierarchy
The content needs to be clearer and better organized to quickly and effectively explain why the product is worth buying.
5
Devices
Desktop converts better across key pages. Mobile needs clearer structure to match performance.
6
Findability
Users rely on search instead of scrolling, suggesting collection pages need better structure and visual guidance.
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Copyright ©️ 2025 PurpleFire - All rights reserved.