Crafting Digital Growth: How Laatukoru Turned Timeless Jewelry into €778K in Extra Revenue
Crafting Digital Growth: How Laatukoru Turned Timeless Jewelry into €778K in Extra Revenue
Crafting Digital Growth: How Laatukoru Turned Timeless Jewelry into €778K in Extra Revenue
Crafting Digital Growth: How Laatukoru Turned Timeless Jewelry into €778K in Extra Revenue
PurpleFire’s CRO strategy delivered 4 winning tests and an 8.64x ROI, blending tradition with performance to scale a heritage jewelry brand online.
PurpleFire’s CRO strategy delivered 4 winning tests and an 8.64x ROI, blending tradition with performance to scale a heritage jewelry brand online.
PurpleFire’s CRO strategy delivered 4 winning tests and an 8.64x ROI, blending tradition with performance to scale a heritage jewelry brand online.
PurpleFire’s CRO strategy delivered 4 winning tests and an 8.64x ROI, blending tradition with performance to scale a heritage jewelry brand online.
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4 winners in 9 months
8.64x
Return on investment to date
+€778.009,58
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Laatukoru
Laatukoru is a trusted Finnish, family-owned jeweler established in 1972. With 11 physical stores across Southern Finland and a growing online presence, Laatukoru offers a wide range of high-quality jewelry and watches from both renowned Finnish and international brands. In addition to retail, the company proudly handcrafts its own Silván diamond jewelry at its workshop in Hyvinkää, combining tradition, craftsmanship, and modern elegance to serve customers both in-store and online.
A general overview of Laatukoru
Laatukoru is a trusted Finnish, family-owned jeweler established in 1972. With 11 physical stores across Southern Finland and a growing online presence, Laatukoru offers a wide range of high-quality jewelry and watches from both renowned Finnish and international brands. In addition to retail, the company proudly handcrafts its own Silván diamond jewelry at its workshop in Hyvinkää, combining tradition, craftsmanship, and modern elegance to serve customers both in-store and online.
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:
Variation:
Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:
Variation:
Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:
Variation:
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:
Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:Navigation optimization
Hypothesis:Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages, and by doing so we can drive more conversions.
Goal:Increase CVR and RPV.
Results:We achieved +12% increase in CVR with 89% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
30,264
-
Variation
+12.07%
29,944
+12.21%
Original:Variation:Reduce amount of filters
Hypothesis:Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Goal:Increase CVR and RPV.
Results:With 87.5% confidence level, we increased CVR in +11%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
11,207
-
Variation
+11.01%
11,526
+10.86%
Original:Variation:Add estimated delivery date
Hypothesis:By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Goal:Increase CVR and Add to Cart rate.
Results:With 87% confidence level, we increased CVR in 7.5%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
34,673
-
Variation
+7.47%
34,543
+7.87%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Relevance
The first fold misses clear value, social proof, and motivation. This is causing users to drop off before exploring further.
2
Friction
Users skip browsing and rely on search. Filters are used but found confusing, highlighting the need for better usability.
3
Concerns
Users like the product visuals but want clearer images and more details to feel confident when buying high-priced items.
4
Navigation
Users find it hard to switch between product types and categories, making browsing and comparison difficult.
5
Findability
Users rely on search instead of scrolling, suggesting collection pages need better structure and visual guidance.
6
Content
High-priced items need clear details and trust signals. Without them, users hesitate and often abandon before checkout.
1
Relevance
The first fold misses clear value, social proof, and motivation. This is causing users to drop off before exploring further.
2
Friction
Users skip browsing and rely on search. Filters are used but found confusing, highlighting the need for better usability.
3
Concerns
Users like the product visuals but want clearer images and more details to feel confident when buying high-priced items.
4
Navigation
Users find it hard to switch between product types and categories, making browsing and comparison difficult.
5
Findability
Users rely on search instead of scrolling, suggesting collection pages need better structure and visual guidance.
6
Content
High-priced items need clear details and trust signals. Without them, users hesitate and often abandon before checkout.
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Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.