2.35x
ROI
+$211,622
added yearly revenue
Stiles is a US retailer of precision woodworking tools and accessories, serving both professional craftspeople and serious hobbyists. With a highly specific customer base that values accuracy, durability, and expert guidance, their conversion challenges were rooted in product complexity.
Stiles' buyers were knowledgeable — they knew what they needed, but needed to confirm they were selecting the right specification before committing to a purchase.
1
User Experience
High-SKU catalogue with complex specification variables — blade type, material compatibility, size tolerances — created decision paralysis and high product page bounce.
2
Experimentation
No structured testing. Site decisions made by the merchandising team without CRO input.
3
Capabilities
Needed a full-service CRO team familiar with technical product categories.
4
Strategic Growth
Improve online channel performance to supplement wholesale distribution.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
POWERED BY
ECOMLAB
12 MONTH
GROWTH PLAN