Boosting Creativity and Conversions: How Stiles Turned Testing into $211K+ in Extra Revenue - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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Boosting Creativity and Conversions: How Stiles Turned Testing into $211K+ in Extra Revenue

Helping a creative home decor brand scale with data-backed optimizations.

CLAIM YOUR GROWTH PLAN

4 winners in 8 months

2.35x

Return on investment to date

+$211,622.31

Extra revenue generated per year

Overview

A general overview of Stiles

Stiles helps customers create personalized crossword wall art using an easy-to-use generator and no-nail, peel-and-stick tiles. Their unique, fun product bridges DIY creativity and stylish home decor, perfect for gifting or personal expression.

A general overview of Stiles

Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:

Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:

Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:

Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:

Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:
Improve Visibility of Tiles on Cart
Hypothesis:
If we improve the way we show on the Cart our best selling product, making the hierarchy and visibility better, we can increase the CVR.
Goal:
CVR and Checkout Started.
Results:
With 73.10% confidence level, we achieved +8.59% increase in CVR and +19.98% in Checkout Started.
Page
Conversion
Rate
Visitor
Count
Checkout Started
Original
-
10,736
-
Variation
+8.59%
10,746
+19.98%
Original:
Variation:
Add Sticky Header
Hypothesis:
If we change the header from static to sticky in users screen (make it appear even when users are scrolling down), we can make navigation easier and by doing so, increase conversions.
Goal:
CVR and ATC.
Results:
With 85.59% confidence level, we achieved +8.37% increase in CVR and +6.65% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
14,576
-
Variation
+8.37%
14,277
+6.65%
Original:
Variation:
Product Page Redesign
Hypothesis:
Refining the first fold design and improving the second fold content, along with implementing key usability and layout adjustments, will better engage users, reduce friction, and increase conversions.
Goal:
CVR and ATC.
Results:
With 97.56% confidence level, we achieved +20.69% increase in CVR and +70% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
10,269
-
Variation
+20.69%
10,203
+70%
Original:
Variation:
First Fold Redesign of Homepage
Hypothesis:
By making the heading more engaging, adding trust-building customer bubbles, and introducing a scroll-triggering "Learn More" CTA, we expect to increase user engagement, improve qualification rates, and drive more conversions by encouraging users to explore beyond the first fold.
Goal:
CVR and ATC.
Results:
With 77.28% confidence level, we achieved +7.16% increase in CVR and +0.37% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,518
-
Variation
+7.16%
3,530
+0.37%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Product Page Redesign

A new product page layout boosted mobile CVR by 24%, with improved visuals, sticky CTAs, and simplified modals increasing ATC by 70% and Checkout Starts by 34%.

Sticky Header

Making the header sticky helped users navigate more easily, increasing both CVR (+8.37%) and ATC (+6.65%), with engagement and scroll behavior also improving across devices.

Cart Drawer Enhancements

Highlighting bestsellers more clearly in the cart led to a +19.98% lift in Checkout Starts and +8.59% in CVR, confirming users responded well to the improved product visibility.

First Fold Redesign

Engaging copy and trust bubbles in the first fold increased mobile CVR by 11.57%. Though RPV dipped slightly, user retention and scroll depth improved.

Checkout Flow Optimization

Streamlining the modal and sticky ATC flow helped reduce drop-offs post-add-to-cart, aligning engagement with purchase intent and lifting overall conversion success.

Mobile-First Improvements

With 92% of users on mobile, all changes prioritized smaller screens, leading to consistent mobile gains, including +24% CVR on the new PDP and improved navigation clarity sitewide.