From Fine Dining to Fine-Tuned Funnels: How We Achieved 7x ROI with Gaudium in Just 4 Months - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

How We Work

Services

Case Studies

FAQs

About Us

Talk To Us

Talk to Us

From Fine Dining to Fine-Tuned Funnels: How We Achieved 7x ROI with Gaudium in Just 4 Months

By optimizing key conversion touchpoints, PurpleFire helped Gaudium generate over 5.4M DKK in additional annual revenue with a 7.44x ROI, proving that even top-rated brands can scale smarter with CRO.

CLAIM YOUR GROWTH PLAN

5 winners in 4 months

7.44x

Return on investment to date

+5,411,693.83 DKK

Extra revenue generated per year

Overview

A general overview of Gaudium

Gaudium specializes in exclusive catering, offering high-quality, consistent food for various events such as weddings, birthdays, and holiday parties. With a focus on efficiency and quality, Gaudium uses top-tier ingredients and advanced IT systems to streamline processes. Their dedication has earned them top ratings on Trustpilot, making them a preferred choice in Denmark.

A general overview of Gaudium

Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:

Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:

Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:

Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:

Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:
Social proof on hero section on Homepage
Hypothesis:
By increasing the visibility of social proof (customer reviews), we can enhance trust and credibility, leading to improved conversion rates.
Goal:
Increase CVR, Engagement and RPV
Results:
With 87% confidence level, we achieved +16% increasse in CVR
Page
Conversion
Rate
Visitor
Count
Engagement rate
Original
-
4,797
-
Variation
+16.10%
4,809
+33.29%
Original:
Variation:
Sticky add to cart optimization
Hypothesis:
If we make the CTA less direct and more contextual to the content, it will resonate better with users and improve conversions. Additionally, enhancing the contrast of the CTA will make it more noticeable, thereby increasing user engagement.
Goal:
Increase CVR, RPV and Add to Cart rate.
Results:
With 89% confidence level, we achieved +22.4% increased in CVR, and +34.17% in RPV.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,690
-
Variation
+22.39%
1,754
+34.17%
Original:
Variation:
Testing different product angles
Hypothesis:
If we use compelling and persuasive copy at the top of the page, it will grab visitors' attention early and increase the chances they’ll take action, helping improve conversions.
Goal:
Increase CVR and RPV
Results:
With 89% confidence level, we achieved +15.17% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,819
-
Variation
+15.17%
2,876
+15.17%
Original:
Variation:
Include trust signals on top of Homepage
Hypothesis:
If we optimize the first 7 seconds of the user experience with relevant content and trust signals like reviews, we can quickly capture attention and increase the likelihood of conversion.
Goal:
Increase CVR and RPV.
Results:
We achieved +12.4% increase in CVR with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,727
-
Variation
+12.41%
7,630
+5.88%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Devices

Although desktop traffic is lower than mobile, it drives 60% of revenue, showing the importance of optimizing both desktop and mobile experiences.

First Impressions

With 76% of traffic landing on the homepage, highlighting best sellers and key categories early is crucial for engaging new visitors.

Scroll Behavior

Since 70% of visitors only scroll through the top product section, the upper area of the homepage should be optimized to build motivation earlier in the experience.

Intent

Users scroll deep into the homepage, often reaching the reviews section, showing a clear interest in more information and social proof before taking action.

Messaging

Gaudium’s brand resonates through its passion for great food, with ad copy performing best when it highlights the team’s genuine love for exceptional cuisine.

Content

Highlighting taste, freshness, and quality through vivid imagery and descriptive language is key to increasing user engagement and driving more conversions.