7.44x
ROI
+5,411,693.83 DKK
added yearly revenue
Gaudium is a Danish jewellery brand offering modern Scandinavian pieces for everyday wear. With strong brand recognition in Denmark and growing international demand, they needed to convert their traffic more efficiently while maintaining the brand aesthetic that defined them.
Gaudium had brand equity and a loyal Danish customer base. The challenge was translating that brand trust into online conversion — particularly for new visitors who had not bought from them before.
1
User Experience
The site was visually strong but conversion-weak — brand storytelling was prioritised at the expense of product clarity and purchase guidance.
2
Experimentation
No A/B testing in place. UX decisions were made by designers without performance validation.
3
Capabilities
Internal team was brand and content focused — needed a CRO partner to run the experimentation layer.
4
Strategic Growth
Grow international revenue, particularly in Sweden and Norway, while improving core Danish market performance.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
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