13.93x
ROI
+$1,545,549
added yearly revenue
Neurogum is a functional supplement brand delivering nootropics and caffeine in gum form — positioning itself at the intersection of performance culture and on-the-go nutrition. With a growing DTC subscriber base and strong paid media performance, they needed CRO to maximise what their traffic was already producing.
Neurogum had traffic and product-market fit. The challenge was converting high-intent visitors more effectively and increasing subscription take rates to build predictable recurring revenue.
1
User Experience
The product benefits — nootropic stack, dosage, and energy mechanics — were not being communicated clearly enough to convert curious visitors into buyers.
2
Experimentation
Ad hoc testing had been run without structure. No learning loop to compound wins over time.
3
Capabilities
Needed a dedicated CRO team to design and execute a full programme across the funnel.
4
Strategic Growth
Increase subscription attach rate to reduce paid acquisition cost per retained customer.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
A word from CVF
Kent Yoshimura - CEO of NeuroGum
Kent Yoshimura at Neurogum
"Purple Fire is an incredible full-service CRO agency, delivering exceptional results—currently at 13x ROI, truly a rare find!"
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