10.31x
ROI
+$1,051,578
added yearly revenue
WoodUpp specialises in premium custom wood wall art and décor — personalised products that require buyers to upload images or select custom configurations. High price points and the bespoke nature of the product created a uniquely complex conversion journey.
Personalised, high-ticket products require more trust and clarity than off-the-shelf purchases. WoodUpp's visitors needed more confidence at every step — from product visualisation to checkout.
1
User Experience
The custom configuration flow — uploading images, selecting sizes, and previewing the final product — had high drop-off due to unclear steps and insufficient product visualization.
2
Experimentation
No testing infrastructure. Decisions about the configurator and checkout were made by instinct rather than data.
3
Capabilities
Needed a full CRO team to handle design, dev, and testing across their custom product flows.
4
Strategic Growth
Increase CVR for custom orders while protecting brand positioning as a premium product — not just the cheapest option.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN