$1M Growth Through Smarter Testing
$1M Growth Through Smarter Testing
$1M Growth Through Smarter Testing
$1M Growth Through Smarter Testing
How WoodUpp Achieved a 10.3x ROI in 8 Months by Optimizing User Experience for Conversions
How WoodUpp Achieved a 10.3x ROI in 8 Months by Optimizing User Experience for Conversions
How WoodUpp Achieved a 10.3x ROI in 8 Months by Optimizing User Experience for Conversions
How WoodUpp Achieved a 10.3x ROI in 8 Months by Optimizing User Experience for Conversions
4 winners in 8 months
10.31x
Return on investment to date
+$1,051,578.00
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of WoodUpp
WoodUpp was founded in 2018 by Mads Vesterby, inspired by a passion for Scandinavian design. The company is best known for the Akupanel, a handcrafted acoustic panel that combines high-quality craftsmanship with modern aesthetics. All products are made in Ribe, Denmark, with a strong focus on design and performance. WoodUpp serves customers worldwide, from individuals to commercial clients, offering solutions that improve acoustics and elevate the look of any space.
A general overview of WoodUpp
WoodUpp was founded in 2018 by Mads Vesterby, inspired by a passion for Scandinavian design. The company is best known for the Akupanel, a handcrafted acoustic panel that combines high-quality craftsmanship with modern aesthetics. All products are made in Ribe, Denmark, with a strong focus on design and performance. WoodUpp serves customers worldwide, from individuals to commercial clients, offering solutions that improve acoustics and elevate the look of any space.
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:
Variation:
Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:
Variation:
Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:
Variation:
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:
Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:Boosting Trust with Visual Cues
Hypothesis:Showing product ratings, image thumbnails, and a video on how to use the product at the top right of mobile product pages will help users feel more confident and interested, leading to more purchases.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR and Add to Cart rate with 76% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
24,414
-
Variation
+4.84%
24,371
+1.51%
Original:Variation:Showcasing Products via Instagram Thumbnails
Hypothesis:Displaying product images styled like Instagram posts at the top of the mobile navigation will catch users’ attention and inspire them to explore more, leading to more conversions.
Goal:Increase CVR and RPV.
Results:We increased the CVR in 13.83% with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
16,458
-
Variation
+13.83%
16,721
+13.67%
Original:Variation:Redesign of Homepage
Hypothesis:If we make the homepage easier and more enjoyable by fixing problems and adding what users want, more people will interact with it and buy more.
Goal:Increase CVR and ATC rate.
Results:We increased the CVR in +10.7% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
9,615
-
Variation
+10.69%
4,699
+5.92%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Hidden CTA
The top section of the homepage is too tall, hiding the CTA and forcing users to scroll before seeing it.
2
Mobile Traffic
Most users visit the site via mobile Safari, likely coming from social media ads.
3
Buying Factors
Customers choose the product based on specific attributes quality, price, look, soundproofing, and recommendations.
4
Low Button Visibility
Only 30% of users notice or scroll to the "Add to Cart" button, it needs to stand out more.
5
Effective Search
Few use the search bar, but those who do find what they need and rarely abandon it.
6
User Frustrations
Lower ratings mention too many pop-ups, small or unclear images, limited product views, unclear panel differences, and slow cart updates.
1
Hidden CTA
The top section of the homepage is too tall, hiding the CTA and forcing users to scroll before seeing it.
2
Mobile Traffic
Most users visit the site via mobile Safari, likely coming from social media ads.
3
Buying Factors
Customers choose the product based on specific attributes quality, price, look, soundproofing, and recommendations.
4
Low Button Visibility
Only 30% of users notice or scroll to the "Add to Cart" button, it needs to stand out more.
5
Effective Search
Few use the search bar, but those who do find what they need and rarely abandon it.
6
User Frustrations
Lower ratings mention too many pop-ups, small or unclear images, limited product views, unclear panel differences, and slow cart updates.
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