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Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests

Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests

7.09x

ROI

+€671,817

added yearly revenue

Meet CVF

Meet CVF

Acupressure wellness products with a global following

Acupressure wellness products with a global following

ShaktiMat is a Swedish wellness brand best known for their acupressure mats. With a strong organic presence and an evangelical customer base, they had proven product-market fit across Europe and were scaling internationally — but their online store was not converting at the rate their brand awareness warranted.

The challenge

The challenge

Why ShaktiMat partnered with us

Why ShaktiMat partnered with us

ShaktiMat had brand recognition and a passionate community, but the website was not telling their story in a way that converted new, sceptical visitors into buyers.

1

User Experience

New visitors encountered product pages that assumed brand familiarity. First-time shoppers lacked the education and social proof needed to feel confident purchasing.

2

Experimentation

No systematic A/B testing process. The team had ideas but no framework for validating them at scale.

3

Capabilities

The internal team was focused on brand and content — they needed a CRO partner to run the full technical and strategic experimentation program.

4

Strategic Growth

Scaling internationally required understanding which messages, formats, and product combinations worked best across different markets.

Our methodology

Our methodology

How optimization happens

How optimization happens

1

Audit & research

Cross-market CRO audit using GA4 segmentation by country, heatmaps, session recordings, and customer survey data from multiple regions.

Limited to three per week

1

Audit & research

Cross-market CRO audit using GA4 segmentation by country, heatmaps, session recordings, and customer survey data from multiple regions.

Limited to three per week

CRO + Growth

CRO + Growth

Acquisition + conversion, working as one

Acquisition + conversion, working as one

Full-funnel system

CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.

Our dedicated team

CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.

Shared insights

A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.

Compounding growth

As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.

Results

Results

Reviews Above the Fold

Hypothesis: Moving star ratings and review count above the fold on PDPs will immediately build trust for sceptical first-time visitors.

Research / Goal: Reduce PDP bounce and increase CVR for new visitors.

CVR (New Users)

+38%

RPV

+19.7%

Original:
Variation:

Reviews Above the Fold

Hypothesis: Moving star ratings and review count above the fold on PDPs will immediately build trust for sceptical first-time visitors.

Research / Goal: Reduce PDP bounce and increase CVR for new visitors.

CVR (New Users)

+38%

RPV

+19.7%

Original:
Variation:

High impact learnings

High impact learnings

What drove the strongest impact

What drove the strongest impact

1

Social proof placement matters

Moving reviews above the fold had a disproportionate impact on new visitor CVR.

1

Social proof placement matters

Moving reviews above the fold had a disproportionate impact on new visitor CVR.

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

POWERED BY

ECOMLAB

12 MONTH

GROWTH PLAN

Copyright ©️ 2026 PurpleFire - All rights reserved.

Copyright ©️ 2026 PurpleFire - All rights reserved.