Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests
Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests
Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests
Optimizing Wellness: How ShaktiMat Is Tracking Toward €672K in Extra Revenue with 15 Winning CRO Tests
PurpleFire’s experimentation program delivered 15 winning A/B tests that are projected to add €671,817 in extra revenue over the first 12 months. A 7.3× return on Shaktimat’s CRO investment. By pairing behavioural insights with rigorous testing, the wellness brand is converting mindful shoppers into loyal customers at scale.
PurpleFire’s experimentation program delivered 15 winning A/B tests that are projected to add €671,817 in extra revenue over the first 12 months. A 7.3× return on Shaktimat’s CRO investment. By pairing behavioural insights with rigorous testing, the wellness brand is converting mindful shoppers into loyal customers at scale.
PurpleFire’s experimentation program delivered 15 winning A/B tests that are projected to add €671,817 in extra revenue over the first 12 months. A 7.3× return on Shaktimat’s CRO investment. By pairing behavioural insights with rigorous testing, the wellness brand is converting mindful shoppers into loyal customers at scale.
PurpleFire’s experimentation program delivered 15 winning A/B tests that are projected to add €671,817 in extra revenue over the first 12 months. A 7.3× return on Shaktimat’s CRO investment. By pairing behavioural insights with rigorous testing, the wellness brand is converting mindful shoppers into loyal customers at scale.
15 winners in 12 months
7.09x
Return on investment to date
+€671,817.00
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of ShaktiMat
ShaktiMat is a wellness company known for its acupressure mats designed to improve relaxation, sleep, and overall vitality. With a mission rooted in holistic health and natural healing, ShaktiMat combines Eastern wellness traditions with modern quality standards to offer products that support physical and mental well-being. The brand serves a growing audience across Europe through its robust online store, supported by educational content and a strong community focus.
A general overview of ShaktiMat
ShaktiMat is a wellness company known for its acupressure mats designed to improve relaxation, sleep, and overall vitality. With a mission rooted in holistic health and natural healing, ShaktiMat combines Eastern wellness traditions with modern quality standards to offer products that support physical and mental well-being. The brand serves a growing audience across Europe through its robust online store, supported by educational content and a strong community focus.
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:
Variation:
More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:
Variation:
Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:
Variation:
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:
Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:Showcase rewards
Hypothesis:By adding the rewards that can be earned when users purchase more on the HP, we expect to see an increase in CVR. Currently, users only see these rewards in the cart, and introducing them earlier in the funnel could be beneficial.
Goal:Increase CVR and RPV.
Results:We achieved +11.03% increase in CVR with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
43,223
-
Variation
+11.03%
42,780
+11.56%
Original:Variation:More visible price next to CTA
Hypothesis:By enlarging the price and positioning it closer to the Call-to-Action (CTA) button, we anticipate an increase in Conversion Rate (CVR), as users will find it easier to identify prices and focus more effectively on potential offers.
Goal:Increase CVR and RPV.
Results:We achieved +15.95% increase in RPV with 94% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,516
-
Variation
+9.75%
5,467
+15.95%
Original:Variation:Category bubbles Nav bar
Hypothesis:By displaying category bubbles on the navigation bar, we expect to increase CVR. Users will navigate more easily and access product lists more efficiently.
Goal:Increase CVR and RPV.
Results:We achieved +8.84% increase in CVR with 93% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
29,032
-
Variation
+8.84%
29,063
+5.75%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
1
Relevance
Surfacing the incentives on the homepage gave users an immediate reason to explore, lifting clicks into product pages and overall CVR.
2
Friction
When the price was enlarged and placed right above the “Add to cart” button, users spent less time hunting for cost information and moved through the funnel faster.
3
Navigation
The original menu forced users to dig just to see a list. Clickable bubbles added to the nav bar let visitors jump straight to the right collection, boosting product-list views.
4
Concerns
Uncertainty about shipping timing and fees slowed purchase decisions. Adding an explicit line on the PDP answered the two pre-purchase questions and raised ATC rate.
5
Incentive
The drawer-cart variant now shows “Spend €X more for free delivery” with a progress bar, motivating shoppers to add one more item and raising average order value.
6
Value Clarity
Shoppers weighing single products against bundles lacked a comparison. A table listing every bundle benefit, makes the extra value obvious, increasing revenue per visitor.
1
Relevance
Surfacing the incentives on the homepage gave users an immediate reason to explore, lifting clicks into product pages and overall CVR.
2
Friction
When the price was enlarged and placed right above the “Add to cart” button, users spent less time hunting for cost information and moved through the funnel faster.
3
Navigation
The original menu forced users to dig just to see a list. Clickable bubbles added to the nav bar let visitors jump straight to the right collection, boosting product-list views.
4
Concerns
Uncertainty about shipping timing and fees slowed purchase decisions. Adding an explicit line on the PDP answered the two pre-purchase questions and raised ATC rate.
5
Incentive
The drawer-cart variant now shows “Spend €X more for free delivery” with a progress bar, motivating shoppers to add one more item and raising average order value.
6
Value Clarity
Shoppers weighing single products against bundles lacked a comparison. A table listing every bundle benefit, makes the extra value obvious, increasing revenue per visitor.
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Copyright ©️ 2025 PurpleFire - All rights reserved.