
ShaktiMat is a Swedish wellness brand best known for their acupressure mats. With a strong organic presence and an evangelical customer base, they had proven product-market fit across Europe and were scaling internationally — but their online store was not converting at the rate their brand awareness warranted.
ShaktiMat had brand recognition and a passionate community, but the website was not telling their story in a way that converted new, sceptical visitors into buyers.
1
User Experience
New visitors encountered product pages that assumed brand familiarity. First-time shoppers lacked the education and social proof needed to feel confident purchasing.
2
Experimentation
No systematic A/B testing process. The team had ideas but no framework for validating them at scale.
3
Capabilities
The internal team was focused on brand and content — they needed a CRO partner to run the full technical and strategic experimentation program.
4
Strategic Growth
Scaling internationally required understanding which messages, formats, and product combinations worked best across different markets.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
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