+$3.5M extra projected revenue in less than 9 months of project - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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+$3.5M extra projected revenue in less than 9 months of project

Using a data-driven approach to uncover conversion blockers and drive safe, gradual website improvements.

CLAIM YOUR GROWTH PLAN

9 winners in 8 months

85.47x

Return on investment to date

+$3.589.784,23

Extra revenue generated per year

Overview

A general overview of MiaMily

At MiaMily, they understand the challenges of parenting. That's why they created the HIPSTER PLUS, a high-end carrier based on their own experience with their children. Within 30 days of launching on Kickstarter, they hit their target goal, were selected as a Staff Pick, and reached their stretch goal.

A general overview of MiaMily

Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:

Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:

Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:

Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:

Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:
Including UGC in Image Gallery
Hypothesis:
Adding UGC in image gallery will make it more relatable and motivate user to take action.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 99.3% confidence level, we increased the CVR in +65.90%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,284
-
Variation
+65.90%
4,257
+5.19%
Original:
Variation:
Show short description below product title
Hypothesis:
Showing product benefit with short pointers below product title will add clarity to user and motivate them.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 96.4% confidence level, we increased the CVR in +32.2%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
5,915
-
Variation
+32.2%
6,049
+3.23%
Original:
Variation:
Homepage first fold optimization
Hypothesis:
Content in line with the voice of customer will resonate better for users to take desired action.
Goal:
Increase Engagement and CVR.
Results:
With 90.2% confidence level, we achieved +19.7% increase in CVR and +59.6% in Add to cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,125
-
Variation
+19.68%
2,066
+59.56%
Original:
Variation:
Add sticky tab to improve navigation
Hypothesis:
Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.
Goal:
Increase CVR.
Results:
With 95% confidence level, we increased the CVR in +28%.
Page
Conversion
Rate
Visitor
Count
Engagement
Original
-
7,638
-
Variation
+27.92%
7,655
+18.63%
Original:
Variation:
Highlighting features through GIFs
Hypothesis:
Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.
Goal:
Increase CVR and Add to Cart rate.
Results:
With 91.1% confidence level, we achieved an increase of 18% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
11,137
-
Variation
+17.96%
10,823
+4.95%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Since we started this project, there are several key findings regarding the websites performance and user beahviour.

Navigation

In research stage, we discovered that the Homepage Navigation was confusing and should clearly speak to the intent/purpose of the user’s visit to the site

Clarity

Lack of clarity on product page: Users were unclear about the product features such as belt, material, push-pull from both sides.

Friction

Users didn’t expect the route protection fee to be added automatically at checkout, and this caused frustration and made them less likely to complete the purchase.

First impression

Hero section of homepage is not clear to convey what the website is really about.

User Interface

Users who land on other pages and visit product pages want to check more color options, but they don’t realize the colors are out of stock, creating confusion.

Motivation (Cart)

Users often add products to the cart as a way to save them for later, but since they still have unanswered questions, they don’t feel ready to complete the purchase.