Scaling with Precision: How Ripstop by the Roll Generated $947K+ in Extra Revenue Through Smart CRO
Scaling with Precision: How Ripstop by the Roll Generated $947K+ in Extra Revenue Through Smart CRO
Scaling with Precision: How Ripstop by the Roll Generated $947K+ in Extra Revenue Through Smart CRO
Scaling with Precision: How Ripstop by the Roll Generated $947K+ in Extra Revenue Through Smart CRO
With 10 winning A/B tests across 15 months, Ripstop by the Roll achieved a 9.29x ROI by optimizing the digital journey for creators with user-focused experimentation.
With 10 winning A/B tests across 15 months, Ripstop by the Roll achieved a 9.29x ROI by optimizing the digital journey for creators with user-focused experimentation.
With 10 winning A/B tests across 15 months, Ripstop by the Roll achieved a 9.29x ROI by optimizing the digital journey for creators with user-focused experimentation.
With 10 winning A/B tests across 15 months, Ripstop by the Roll achieved a 9.29x ROI by optimizing the digital journey for creators with user-focused experimentation.
10 winners in 15 months
9.29x
Return on investment to date
+$947,607.48
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Ripstop by the Roll
Ripstop by the Roll serves DIYers, outdoor adventurers, and small brands with high-performance fabrics and components. Known for customization and community-driven innovation, they cater to creators of everything from tarps to tents.
A general overview of Ripstop by the Roll
Ripstop by the Roll serves DIYers, outdoor adventurers, and small brands with high-performance fabrics and components. Known for customization and community-driven innovation, they cater to creators of everything from tarps to tents.
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:
Variation:
Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:
Variation:
Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:
Variation:
Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:
Variation:
Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:
Variation:
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:
Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:Hero with Tiles of Categories
Hypothesis:User can’t understand in 5 seconds if the site is for DIY or B2B. Navigation & content are confusing. Brands are mixed with other collections. Mobile is worse because buttons are on vertical, making users scroll down to choose an option. We want to add product tiles that illustrate the categories of products. Doing that we want the user to know exactly where it is going and fast.
Goal:CVR and ATC.
Results:With 84.13% confidence level, we achieved +11.31% increase in CVR and +8.05% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,381
-
Variation
+11.31%
3,369
+8.05%
Original:Variation:Upgrade consent bar design & behaviour
Hypothesis:Simplifying and reducing the size of the consent bar will lower user friction, especially for new visitors, leading to better visibility of key elements and higher engagement.
Goal:CVR and ATC.
Results:With 95.07% confidence level, we achieved +11.02% increase in CVR and +0.41% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
18,658
-
Variation
+11.02%
18,645
+0.41%
Original:Variation:Add "View Product" Button on the Product Listing
Hypothesis:Introducing a "view product" button on products will increase user engagement and conversion rates by providing a clear call-to-action for users who tend to scroll extensively without taking action.
Goal:CVR and ATC.
Results:With 87.44% confidence level, we achieved +12.39% increase in CVR and +5.49% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
3,489
-
Variation
+12.39%
3,611
+5.49%
Original:Variation:Add a Fixed Add-to-Cart Button with Counter on Scroll
Hypothesis:Improving the sticky ATC bar by simplifying design, adding a quantity selector, and increasing visual contrast will reduce friction and make purchasing easier, leading to higher add-to-cart rates and user engagement.
Goal:CVR and ATC.
Results:With 87.70% confidence level, we achieved +12.32% increase in CVR and +6.09% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
6,064
-
Variation
+12.32%
5,988
+6.09%
Original:Variation:Improve Header and Top Navigation (mobile)
Hypothesis:Removing the redundant mega menu trigger and adding missing sections on mobile will streamline navigation, reduce friction, and increase conversion rates by making key pages easier to access.
Goal:CVR and ATC.
Results:With 96.75% confidence level, we achieved +30.22% increase in CVR and +19.06% in ATC.
Page
Conversion
Rate
Visitor
Count
ATC
Original
-
7,347
-
Variation
+30.22%
7,335
+19.06%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Homepage Clarity
Adding category tiles to the hero section helped users quickly understand the site’s value, leading to higher conversion rates and more product interactions.
2
Consent Bar UX
Redesigning the consent bar reduced friction for new users, improving CVR and ensuring better visibility of key product and navigation elements.
3
Product Listing Actions
Introducing a “View Product” button on listing pages increased user engagement and made navigation to PDPs easier, driving more conversions.
4
Sticky ATC on Mobile
A fixed ATC bar with quantity controls and improved layout increased add-to-cart rates and simplified the mobile purchase experience.
5
Mobile Navigation
A new mobile header with a simplified mega menu improved usability and boosted CVR, RPV, and overall user satisfaction across the site.
6
Bulk Discounts
Tiered pricing encouraged larger purchases and improved revenue per visitor, helping the site compete more effectively in the wholesale space.
1
Homepage Clarity
Adding category tiles to the hero section helped users quickly understand the site’s value, leading to higher conversion rates and more product interactions.
2
Consent Bar UX
Redesigning the consent bar reduced friction for new users, improving CVR and ensuring better visibility of key product and navigation elements.
3
Product Listing Actions
Introducing a “View Product” button on listing pages increased user engagement and made navigation to PDPs easier, driving more conversions.
4
Sticky ATC on Mobile
A fixed ATC bar with quantity controls and improved layout increased add-to-cart rates and simplified the mobile purchase experience.
5
Mobile Navigation
A new mobile header with a simplified mega menu improved usability and boosted CVR, RPV, and overall user satisfaction across the site.
6
Bulk Discounts
Tiered pricing encouraged larger purchases and improved revenue per visitor, helping the site compete more effectively in the wholesale space.
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Remove the guesswork with our database of 143+ brands
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