9.29x
ROI
+$947,607
added yearly revenue
Ripstop by the Roll is a niche eCommerce store selling technical outdoor and performance fabrics. Their customers range from individual makers and DIY enthusiasts to small manufacturers — a technically savvy audience that needs detailed specs, swatches, and reliable information before buying.
The store had strong organic traffic and a loyal community, but the buying experience was not matching the complexity of what customers needed to know before purchasing fabric online.
1
User Experience
Product pages lacked the technical detail and visual clarity needed for fabric buyers to commit — swatch representation, weight specs, and use-case guidance were inconsistent.
2
Experimentation
No structured A/B testing program in place. Decisions were made based on intuition rather than data.
3
Capabilities
Limited internal bandwidth for CRO. Needed an external team to design, build, and run experiments end-to-end.
4
Strategic Growth
Wanted to grow average order value and repeat purchase rate among their existing loyal base while scaling new customer acquisition.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN