50.71x ROI and $760K Extra Revenue by Fixing Product Confusion - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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50.71x ROI and $760K Extra Revenue by Fixing Product Confusion

How smart CRO changes in messaging and clarity turned confusion into conversions.

Talk to our CRO specialist

To embed a website or widget, add it to the properties panel.

6 winners in 3 months

50.71x

Return on investment to date

$761,825.84

Extra revenue generated per year

Overview

A general overview about Jayflex

The company sells portable space-saving gear designed for people who work from home and live in small spaces. The main goal was to increase conversion rates by making it clear what each product includes. Many users misunderstood the offer. We focused on improving product messaging and encouraging users to read the full descriptions. This helped reduce confusion and guided them to make more informed decisions.

A general overview about Jayflex

Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Count
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
Visitor
Count
Add To Cart
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1,338
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
Visitor
Count
Add To Cart
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1,338
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
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Count
Add To Cart
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1,338
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
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Count
Add To Cart
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
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Count
Add To Cart
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1,338
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
Page
Conversion
Rate
Visitor
Count
Add To Cart
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1,338
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+63.5%
1,511
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Rate
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Count
Add To Cart
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1,338
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
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Count
Add To Cart
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1,338
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+63.5%
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
Visitor
Count
Add To Cart
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1,338
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+63.5%
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Add To Cart
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Conversion
Rate
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Count
Add To Cart
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Count
Add To Cart
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
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Count
Add To Cart
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Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
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CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,338
-
Variation
+63.5%
1,511
+61.01%
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,338
-
Variation
+63.5%
1,511
+61.01%
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Adding UGC to Product Image Gallery
Hypothesis:
Showing user-generated content in the image gallery will make the product feel more real and relatable, encouraging more users to buy.
Goal:
CVR and Add to Cart rate
Results:
With 91.03% confidence level, we achieved +63.5% increase in CVR
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,338
-
Variation
+63.5%
1,511
+61.01%
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation:
Hypothesis:
Goal:
Results:
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
Variation
Original:
Variation: