THE PROBLEM: mobile CVR gap + no experimentation engine
THE SOLUTION: full-stack CRO audit, A/B testing & UX redesign
8.66x
ROI
+$1,034,461.55
added yearly revenue
CVF is a US-based manufacturer of high-performance parts for Ford EcoBoost vehicles — intercoolers, downpipes, exhausts, and engine components. A fast-growing brand with a loyal enthusiast community, consistent organic traffic, and a high-ticket catalog. The product was strong. The opportunity was in turning more of that traffic into revenue.
CVF had built real demand. Users were coming with clear intent — to find parts for their specific vehicle. But the shopping experience had friction at every stage: product discovery was harder than it needed to be, PDPs weren't communicating value clearly, and the cart flow was interrupting rather than completing the journey. Revenue was being left on the table across the full funnel.
1
User experience
Friction across product discovery, PDPs, and cart caused drop-off before checkout even began.
2
Capabilities
No internal technical resources to run CRO. A full design, dev, QA, and strategy team was needed.
3
Experimentation
No A/B testing process or heatmap tool. No system to validate ideas or build on learnings.
4
Strategic growth
CVF wanted a strategic partner — not just a test runner — with potential to expand into paid media.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN