4 CRO Wins in 3 Months: Helping Juicer Ville Blend Health, Trust, and Growth - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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4 CRO Wins in 3 Months: Helping Juicer Ville Blend Health, Trust, and Growth

By optimizing key touchpoints, Juicer Ville achieved over $58K in extra annual revenue, proving that health-focused brands can also get value through smart CRO.

CLAIM YOUR GROWTH PLAN

4 winners in 3 months

1.62x

Return on investment to date

+$58,632.01

Extra revenue generated per year

Overview

A general overview of Juicer Ville

Since 2012, Juicer Ville has been helping families and communities across the U.S. embrace a healthier lifestyle through raw food recipes and high-quality juicing appliances. With a strong focus on trust and customer satisfaction, the brand proudly holds an A+ rating with the Better Business Bureau. Juicer Ville is committed to offering only the finest, most reliable products that combine great design with lasting value, empowering customers to make healthier choices every day.

A general overview of Juicer Ville

Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:

Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:

Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:

Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:

Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:
Hero section optimization
Hypothesis:
If we add unique selling propositions to the hero banner and move the current 'pay later' message to a smaller banner below, it will better highlight the product’s main value, increase user motivation, and lead to more visits to product pages.
Goal:
Increase CVR and PLP visits.
Results:
We increased PLP visits in +94.4% and CVR in +108.9% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,122
-
Variation
+108.95%
1,074
+94.36%
Original:
Variation:
Collections page optimization
Hypothesis:
If we add a trust banner with icons, set the default sorting to “Best Selling,” highlight top products with a “BEST SELLER” tag, and display an Affirm banner on the category page, it will improve user trust and shopping experience, which can lead to higher engagement and increased sales.
Goal:
Increase CVR and PDP visits.
Results:
We increased CVR in +26.5% with 99% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
427
-
Variation
+26.49%
422
+19.86%
Original:
Variation:
Add assurance icons on top header
Hypothesis:
Placing assurance icons and text at the top of the homepage increases visibility, builds trust early, and creates a strong first impression of brand reliability.
Goal:
Increase Add to Cart rate and CVR.
Results:
We increased the Add to Cart rate in +12.2% and CVR in +1.88% with 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,171
-
Variation
+1.88%
2,131
+12.18%
Original:
Variation:
Highlight search bar and include suggestions
Hypothesis:
If we add a prominent search bar with auto-rotating text suggestions, it will draw more attention and encourage users to search for products, increasing product discovery and engagement.
Goal:
Increase search use and Add to Cart rate.
Results:
With 100% confidence level, we increase search use in +48% and Add to Cart rate in +8%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
2,879
-
Variation
+0.2%
2,932
+48.25%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Relevance

Users are skipping the homepage content and going straight to the navigation menu.

Content

Users engage with collection pages but skip text-heavy sections. Most move to PDPs from bottom listings or navigate to other PLPs.

Hierarchy

On product pages, 50% of users drop off before reaching the specifications section (5th fold), and only 27% scroll to the end on both mobile and desktop.

Homepage

On the homepage, 50% of users drop off by the 3rd fold on mobile and 2nd fold on desktop. By the 4th fold, 75% drop off on mobile, while desktop users scroll to the end.

Decision-making

On the cart page, some users review shipping and return info, while others add items on the PDP and then click 'Continue Shopping' from the cart.

Clarity

Users appreciate the detailed info on the catalogue page, but the product listings lack clarity on pump types and size applications.