3.03x
ROI
+$218,305
added yearly revenue
Henry's House of Coffee is a San Francisco-based specialty coffee roaster with a multi-decade legacy and a loyal community. They offer single-origin coffees, blends, and subscriptions — and needed to translate their in-store experience and reputation into higher online conversion and subscription growth.
The brand had remarkable heritage and quality — but the website was not communicating the craft and community that made Henry's special. New visitors were not connecting with the story before they left.
1
User Experience
Product pages led with SKU logic rather than coffee story — origin, roast profile, and tasting notes were not being communicated in a way that inspired purchase.
2
Experimentation
No A/B testing. All site changes were intuition-driven.
3
Capabilities
Small team without bandwidth for structured CRO. Needed a full-service partner.
4
Strategic Growth
Grow the subscription programme to build predictable recurring revenue alongside one-time purchase growth.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN