The Compounding Power of CRO: 3.03x ROI Through Low-Risk, Data-Driven Optimizations

The Compounding Power of CRO: 3.03x ROI Through Low-Risk, Data-Driven Optimizations

The Compounding Power of CRO: 3.03x ROI Through Low-Risk, Data-Driven Optimizations

The Compounding Power of CRO: 3.03x ROI Through Low-Risk, Data-Driven Optimizations

How we achieved 8 test wins with Henry's House of Coffee, 3.03x ROI, and over $218K in added annual revenue through CRO

How we achieved 8 test wins with Henry's House of Coffee, 3.03x ROI, and over $218K in added annual revenue through CRO

How we achieved 8 test wins with Henry's House of Coffee, 3.03x ROI, and over $218K in added annual revenue through CRO

How we achieved 8 test wins with Henry's House of Coffee, 3.03x ROI, and over $218K in added annual revenue through CRO

8 winners in 6 months

3.03x

Return on investment to date

+$218,305.00

Extra revenue generated per year

Overview

Overview

Overview

Overview

Overview

Overview

A general overview of Henry's House of Coffee

Henry’s House of Coffee is a third-generation, family-owned roastery based in San Francisco, known for its rich Armenian heritage and expertly hand-roasted beans. Founded in 1965 by Henry Kalebjian, the brand has built a loyal community by combining tradition, quality, and a personal approach to coffee. Today, it remains a local favorite, with a deep commitment to quality and authenticity.

A general overview of Henry's House of Coffee

Henry’s House of Coffee is a third-generation, family-owned roastery based in San Francisco, known for its rich Armenian heritage and expertly hand-roasted beans. Founded in 1965 by Henry Kalebjian, the brand has built a loyal community by combining tradition, quality, and a personal approach to coffee. Today, it remains a local favorite, with a deep commitment to quality and authenticity.

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

Winning data, built from calculated research

Winning data, built from calculated research

Winning data, built from calculated research

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

1

Categories

Many users use the hamburger menu to find what they are looking for, which may mean that the Homepage doesn't make categories easy to find.

2

Choices

On product pages, users need to select the grind type and bag size. However, because there isn't much explanation, it can be hard to understand the differences.

3

Shipping

The free shipping offer on orders over $45 isn’t clearly mentioned on the site. Since it doesn’t appear in prominent areas, many users are likely to miss this benefit.

4

Subscriptions

Around half of users see the subscription option, but few interact with it. One possible reason is that the benefits of subscribing aren’t clearly explained.

5

Information

Users often scroll down product pages to find important information, which isn’t immediately visible and may delay their purchase decision.

6

Friction

Some users click on elements that aren’t interactive. This suggests a mismatch between user expectations and the website’s interactive design.

1

Categories

Many users use the hamburger menu to find what they are looking for, which may mean that the Homepage doesn't make categories easy to find.

2

Choices

On product pages, users need to select the grind type and bag size. However, because there isn't much explanation, it can be hard to understand the differences.

3

Shipping

The free shipping offer on orders over $45 isn’t clearly mentioned on the site. Since it doesn’t appear in prominent areas, many users are likely to miss this benefit.

4

Subscriptions

Around half of users see the subscription option, but few interact with it. One possible reason is that the benefits of subscribing aren’t clearly explained.

5

Information

Users often scroll down product pages to find important information, which isn’t immediately visible and may delay their purchase decision.

6

Friction

Some users click on elements that aren’t interactive. This suggests a mismatch between user expectations and the website’s interactive design.

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

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