$989K in Extra Revenue and 85x ROI in Just 4 Months for Australia’s Leading Magnet Supplier
$989K in Extra Revenue and 85x ROI in Just 4 Months for Australia’s Leading Magnet Supplier
$989K in Extra Revenue and 85x ROI in Just 4 Months for Australia’s Leading Magnet Supplier
$989K in Extra Revenue and 85x ROI in Just 4 Months for Australia’s Leading Magnet Supplier
How strategic CRO improvements helped AMF Magnetics boost performance, drive conversions, and scale faster without sacrificing customer trust
How strategic CRO improvements helped AMF Magnetics boost performance, drive conversions, and scale faster without sacrificing customer trust
How strategic CRO improvements helped AMF Magnetics boost performance, drive conversions, and scale faster without sacrificing customer trust
How strategic CRO improvements helped AMF Magnetics boost performance, drive conversions, and scale faster without sacrificing customer trust
6 winners in 4 months
85.47x
Return on investment to date
+$989,277.87
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of AMF magnetics
AMF Magnetics is Australia’s top supplier of permanent magnets, trusted for over 30 years. With a 4.9-star rating on Google, and thousands of happy customers, AMF stands out for its quality and service. Their large in-stock inventory ensures fast dispatch, while their experienced team across marketing, sales, and logistics supports consistent, reliable operations, making AMF a strong partner for long-term CRO growth.
A general overview of AMF magnetics
AMF Magnetics is Australia’s top supplier of permanent magnets, trusted for over 30 years. With a 4.9-star rating on Google, and thousands of happy customers, AMF stands out for its quality and service. Their large in-stock inventory ensures fast dispatch, while their experienced team across marketing, sales, and logistics supports consistent, reliable operations, making AMF a strong partner for long-term CRO growth.
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:
Variation:
Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:
Variation:
Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:
Variation:
Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:
Variation:
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:
Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:Highlight search bar with suggestions
Hypothesis:Adding a prominent search bar with rotating text suggestions will make it easier for users to start a search, helping them find products faster and increasing engagement.
Goal:Increase search use and CVR.
Results:We increased search use in +12%, and CVR in +4.7%.
Page
Conversion
Rate
Visitor
Count
Search use
Original
-
8,565
-
Variation
+4.73%
8,587
+12.03%
Original:Variation:Add insurance icons on PDP
Hypothesis:Since many users click on the tagline 'Australia's Largest Supplier of High Quality Magnets & Magnetic Tools' and surveys show it builds trust, making it interactive or more prominent could improve engagement, reinforce credibility, and by doing so increase CVR.
Goal:Increase CVR and Add to Cart rate.
Results:With 90.5% confidence level, we increased the CVR in +19.1%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,291
-
Variation
+19,13%
3,361
+10.40%
Original:Variation:Hero banner optimization
Hypothesis:Improving the hero banner can better capture attention and motivate users to explore the site from the first moment.
Goal:Increaase CVR and PDP visits.
Results:We increase the CVR in +11.5% with +95% confidence level.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
1,780
-
Variation
+11.50%
1,728
+4.66%
Original:Variation:Cart optimization
Hypothesis:Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Goal:Increase CVR.
Results:We increase the CVR in +11.1% and Cart visits in +55.7% with 100% confidence level.
Page
Conversion
Rate
Visitor
Count
Cart visits
Original
-
2,860
-
Variation
+11.10%
2,823
+55.67%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Navigation
Users often use the search bar and interact most with the popular categories and menu, showing they value easy and quick navigation on both mobile and desktop.
2
Findability
On the Collection page, users frequently click 'Show More' and adjust quantities. Filters are also used on both mobile and desktop, showing they want to find the right product easily.
3
Friction
On the Product page, users often rage click on product images and the quantity selector in the cart, suggesting frustration with these elements.
4
Drop-Off
Less than half of users scroll past the halfway point on the homepage, with a sharp drop-off after 75% scroll depth.
5
Anxiety
Session recordings show users using filters based on relevance, but some repeatedly rage-clicked the quantity selector on the collections page.
6
Engagement
Heatmaps reveal frequent dead-clicks on product titles. The hamburger menu leads on mobile, while the search bar performs well across devices.
1
Navigation
Users often use the search bar and interact most with the popular categories and menu, showing they value easy and quick navigation on both mobile and desktop.
2
Findability
On the Collection page, users frequently click 'Show More' and adjust quantities. Filters are also used on both mobile and desktop, showing they want to find the right product easily.
3
Friction
On the Product page, users often rage click on product images and the quantity selector in the cart, suggesting frustration with these elements.
4
Drop-Off
Less than half of users scroll past the halfway point on the homepage, with a sharp drop-off after 75% scroll depth.
5
Anxiety
Session recordings show users using filters based on relevance, but some repeatedly rage-clicked the quantity selector on the collections page.
6
Engagement
Heatmaps reveal frequent dead-clicks on product titles. The hamburger menu leads on mobile, while the search bar performs well across devices.
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Remove the guesswork with our database of 143+ brands
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Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.