85.47x
ROI
+$989,277
added yearly revenue
AMF Magnetics is the largest magnet retailer in Australia, serving both consumer and trade customers with a vast catalogue of magnets for every application — from DIY home use to industrial and scientific applications. With one of the highest CRO ROI results in the programme, the opportunity was significant from day one.
A massive catalogue with highly varied buyer types — from home DIYers to engineers — created both a navigation challenge and an opportunity. Getting the right visitor to the right product faster was the primary revenue lever.
1
User Experience
Visitors with very different needs — consumer vs. trade, DIY vs. engineering — were landing on the same generic pages with no guidance to what was relevant for them.
2
Experimentation
No CRO programme. The site had grown organically and had accumulated significant UX technical debt.
3
Capabilities
Needed a full CRO team to audit, design, and run a comprehensive programme.
4
Strategic Growth
Grow trade accounts and repeat purchase frequency alongside consumer conversion improvements.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN