From Transformation to Conversion: How Fine Fit Sisters Gained Over $408K in Extra Revenue - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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From Transformation to Conversion: How Fine Fit Sisters Gained Over $408K in Extra Revenue

In just 4 months, PurpleFire helped Fine Fit Sisters drive $408K in extra revenue and a 4.53x ROI through strategic CRO testing

CLAIM YOUR GROWTH PLAN

2 winners in 4 months

4.53x

Return on investment to date

+$407,673.34

Extra revenue generated per year

Overview

A general overview of Fine Fit Sisters

Fine Fit Sisters focuses on helping individuals achieve their dream bodies and lives through sustainable lifestyle changes. With a unique, empowering approach, they offer personalized plans for weight loss, muscle gain, and overall health. Fine Fit Sisters emphasizes balance in all life areas, combining physical transformation with personal growth.

A general overview of Fine Fit Sisters

Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:

Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:

Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:

Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:

Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:
Hero banner optimization
Hypothesis:
If we add social proof in the first fold using reviews and icons, it will build trust and show key product benefits right away, increasing user motivation and encouraging them to explore or convert.
Goal:
Increase CVR and RPV.
Results:
With 97% confidence level, we increased the CVR in +34.7%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
+34.67%
790
-
Variation
+34.67%
731
+5.12%
Original:
Variation:
1st optimization on PDP
Hypothesis:
If we reduce empty space in the first fold, add reviews for trust, and include a sticky Add to Cart button, users will see key information faster, feel more confident, and experience less friction when making a purchase decision.
Goal:
Increase CVR and RPV
Results:
With 95% confidence level, we achieved an increase of +46% in RPV
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,030
-
Variation
+12.37%
2,131
+46.03%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Drop-Off

Analytics show that over 58% of sessions don’t include an add-to-cart action, making it the highest drop-off point in the purchase funnel.

ATC rate

Homepage visitors show an even lower add-to-cart rate, highlighting a need to improve early-stage engagement and product discovery.

Engagement

Combined data reveals 50% of homepage users exit after the second fold, while on PDPs, 25% drop off after the Add to Cart button and half never reach the reviews section.

Recordings

Session recordings show that PDP visitors are highly intent-driven, with many scrolling to and engaging with content at the bottom of the page.

Relevance

Heuristic analysis reveals an overload of text-based content, despite users showing a preference for more visual and easily scannable elements.

Credibility

User research revealed skepticism around the product’s credibility, with concerns about it being a scam or lacking real value.