4.53x
ROI
+$407,673
added yearly revenue
Fine Fit Sisters is an activewear brand with a strong inclusivity positioning — offering a wide size range and community-first messaging designed to make fitness accessible to every body type. With a passionate community and strong social following, they needed to convert their engaged audience more effectively online.
Inclusive activewear buyers have specific needs that generic fitness fashion brands don't address — fit confidence, representation, and community belonging. Fine Fit Sisters needed to make every visitor feel seen before they were asked to buy.
1
User Experience
Product pages were not showcasing the full size range with sufficient representation — buyers outside standard sizing ranges could not visualise fit or confidence.
2
Experimentation
No structured A/B testing. Site decisions were made based on community feedback rather than conversion data.
3
Capabilities
Small team needed a CRO partner to translate community insights into tested, data-validated changes.
4
Strategic Growth
Grow the ambassador and community programme alongside direct product sales.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN