site-logo
  • HOME
  • SERVICES
    • Conversion Rate Optimization
    • Web Development
    • E-commerce development
    • How We Work
  • PORTFOLIO
    • Development Work
    • Landing Pages
  • ABOUT US
  • OUR BLOG
  • CONTACT
Get in touch
  • All Categories
  • Conversion
  • CRO
  • Team
  • Usability
  • User Centered Design
  • User Research

What Are the Most Influential Persuasive Techniques for Retailers?

November 5, 2022 | All Categories, CRO  | Author: Daniel Chabert
suggestive-selling-techniques-min

At PurpleFire, much of our time is spent with the consumers and prospects of our retail clients. In particular, our time is spent 1-1 with these consumers, conducting in-depth research sessions to understand their expectations, motivational factors, primary influencers to purchase and their reaction to different elements of our client’s proposition during the online customer journey.

Having just completed our latest consumer research sessions, in my latest article on Econsultancy I have provided a comprehensive list of the some of the most influential persuasive techniques that are working for our retail clients and others.

Below is the list of 9 for quick reference. For a full breakdown and some valuable quick tips for each of these points, take a look at the full article;

  1. Having a FREE delivery proposition
  2. Provide a USP bar in your site-wide header
  3. Quick access to both new in and sale items from the primary navigation
  4. Having a view of all links with a variety of useful features
  5. Encourage and use customer ratings and reviews
  6. Provide multiple photos showing products in different use cases
  7. Make your payment options transparent on the shopping basket
  8. Provide visible security assurances and trustworthy logos during checkout
  9. Enclose your checkout to focus visitors attention and maintain buying momentum, and provide easy access to customer service details
  10. BONUS – encourage account creation at the end, not at the start

More insights and best practices on e-commerce persuasion

Below is a range of links you may find usable on the subject of e-commerce persuasion:

  • Booking.com: improving conversion with best practice persuasive design
  • Persuasive checkout best practice from ASOS
  • Shopping basket best practice from ASOS
  • Lings Cars and the art of persuading visitors to buy
Daniel Chabert
Daniel Chabert is a leading expert on Conversion Rate Optimization. He has worked in the industry for 10 years. He has sold 3 eCommerce businesses for 7 figures combined. Today he is the CEO at PurpleFire.
Our 3 Recent Videos

  • Convert.com - How to start A/B testing on your Website (Webinar)

    Convert.com - How to start A/B testing on your Website (Webinar)

  • Jones Road Beauty - Let's do a Full Customer Journey Redesign in Shopify

    Jones Road Beauty - Let's do a Full Customer Journey Redesign in Shopify

  • Warby Parker - E-commerce Brand - Before/After case study - Conversion Rate Optimization

    Warby Parker - E-commerce Brand - Before/After case study - Conversion Rate Optimization

Contact us
CRO specialist
Let's discuss how we can boost your sales via CRO

Recently posted

How to Use Surveys to Boost Your Conversion Rate

[embed]https://www.youtube.com/watch?v=0dPM8IMvuxo&t=1s[/embed] Surveys are an underrated tool for boosting your conversion rate. In this article, we’ll show you how to set up surveys, what software to use, and...
Read More

10 Best A/B Split-Testing Software Compared in 2023

If you’re a conversion rate optimization marketer or just a marketer looking to expand your repertoire, you need the best tools in the market. Split testing proves your experiment ...
Read More

The Art of Persuasion: Psychology Principles and Optimisation

Seeing how psychological principles can influence website visitors in various ways is one aspect of website optimization that I find most fascinating. Within the industry, ‘persuasion’ could be seen as something of a ...
Read More

Contact us

Drop us a line and we will get back to you asap to discuss your awesome idea or provide answers to your technical questions.
Get in touch
  • Home
  • About Us
  • How we develop
  • Contact
  • Web Development
  • Blog
49 reviews
image
Copyright © 2023 PurpleFire - All rights reserved.