If you’re a conversion rate optimization marketer or just a marketer looking to expand your repertoire, you need the best tools in the market. Split testing proves your experiment hypotheses are correct and drives conversion rates up. The best split testing products let you launch and analyze your experiments with ease. In this article, I’ll […]

Seeing how psychological principles can influence website visitors in various ways is one aspect of website optimization that I find most fascinating. Within the industry, ‘persuasion’ could be seen as something of a buzzword at the moment. Concepts such as social proof, scarcity, urgency, authority, and loss aversion are already being used by bigger retailers. […]

The power of imagery is often underestimated and not used to its fullest potential throughout an online experience. Images connect with our subconscious “system 1” thinking; a fast, instinctive, and emotional brain process that evokes an innate emotional response.  An image is much more than just displaying a product range on a retail site or […]

We’ve been talking a lot recently about how consumer expectations are changing. Primarily due to mash-ups, partnerships, and technology which are enabling previously unrealistic products and services. I saw a brilliant example of this happening last weekend which really encapsulated how a range of consumer behaviours/traits have evolved. But also how these changes are affecting our expectations across the board […]

Recently an article appeared in my LinkedIn feed titled “11 habits of amazing bosses”. I was really interested to see how my management style compares to these 11 habits, not just because I’m a “boss” ( I never use that term anyway) but having always held certain values with regard to how I manage people. […]

What are Unique Selling Propositions? A unique selling proposition is a way of separating a brand, product, or service from competitors by communicating a certain distinguishing attribute or factor.   Giving customers a reason to buy from you Looking at the websites of some of the key players in the retail industry, it’s surprising how […]

One girl’s story of falling in love with a supermarket I’d never considered getting my grocery shopping online before, let alone shopping at a posh supermarket like Ocado. But one of my latest foodie fads meant I was trying to eat a wholefood diet of organic purity which was hard to come by in the […]

In this post, we’ve brought exposure to some great charities and non-profit organisations that are using well-considered persuasion techniques in their fundraising efforts. Through our experience in different sectors, we’ve highlighted our observations and suggested potential improvements along the way. 1. Positive personalisation Wikipedia is dependent on donations to maintain its up-time and remain ad-free. […]

One of my favourite activities at PurpleFire is user research, in particular moderated user testing. I’m a huge advocate of user testing to truly understand what users are doing on your site and why. I find sitting with real users and learning from them a truly eye opening and motivating experience. It is sometimes an underrated research technique which […]

Visitor replay tools have been around for a while and they have proven their value in the conversion industry. In this article, I will examine some of the things you should be doing with these tools before revealing the elusive HotJar integration solutions to tag recordings with your split test variations for two of our […]