When discussing Conversion Rate Optimisation I like to challenge people to answer the question: “Can a small decrease in conversion rate still lead to a positive test outcome? And if so, in what circumstances?” It doesn’t seem intuitive but once people think about it they usually realise that there are scenarios when other metrics are equally or […]

Do you want to improve your conversion rate but don’t know where to start? Or do you already have a strategy in place, but don’t know where to go from here? In this article, we’ll discuss conversion rate optimization and how to improve your conversion rate.