Visitor replay tools have been around for a while and they have proven their value in the conversion industry. In this article, I will examine some of the things you should be doing with these tools before revealing the elusive HotJar integration solutions to tag recordings with your split test variations for two of our […]

Many have dubbed 2021 ‘The year of mobile’ and it is no secret that mobile website traffic is rapidly increasing. Smartphones and tablets have been outselling desktops since 2012 and industry experts predict that internet access from mobile devices will overtake desktop this year.  So what does this actually mean for retailers online strategies? Mobile […]

Give customers a reason to buy from you. 3 ways to communicate your unique selling proposition Looking at the websites of some of the key players in retail, it’s surprising how many don’t attempt to communicate their proposition on their websites. In today’s highly competitive space, even a brand with a strong reputation cannot assume […]

World Usability Day took place last week with this year’s theme being engagement. There are so many ways we could tackle this theme, the likely candidate being about engaging the customer but I’ve chosen to write about my experiences from working client-side for AO.com of how to engage the team around you to get the most […]

When looking to increase your online conversion rate there are a plethora of potential tools, techniques and tips at your disposal. For many, it is like navigating a minefield. Here are my 5 Conversion rate optimisation tips which can help you in any optimisation effort. 5 conversion rate optimization tips 1. Do ‘guerrilla research’ Conducting […]

Some of us at PurpleFire are keen comic book fans and had been waiting with bated breath for the new Deadpool film. A few days after seeing it, my mind turned, bizarrely enough, to conversion optimization. This is because when you break it down, many aspects of the film and its troubled production reminded me […]

It’s great that you’ve made the decision to start a Conversion Optimisation programme but the hard part is deciding which agency deserves your investment. So where do you start? This post will give you a few key areas to help with your selection process to ensure you end up with the right partner for successful […]

I’ve been thinking about this a lot over the last two years since joining a conversion optimization agency where our number one goal is to deliver business growth. The usual marketing metrics uncover the view that marketing is generally perceived as a cost centre rather than a profit centre. So should marketers be more accountable […]

Right now we may all be thinking about Movember, but what comes after Movember…that’s right…a roller-coaster of sale madness wrapped up into marketing parcels and labelled Black Friday and Cyber Monday. “Should we test on Black Friday and Cyber Monday?” is a question we at PurpleFire have been hearing a lot recently, so I’ve decided […]

Here is the archive of diverse and in-depth articles on conversion optimization that PurpleFire has published online, along with supporting case studies. Also included in the list are resources on usability, persuasion techniques, design, and research, as well as links to presentations and webinars that we’ve delivered. Our team can help you seeing your current […]