Here is the archive of diverse and in-depth articles on conversion optimization that PurpleFire has published online, along with supporting case studies. Also included in the list are resources on usability, persuasion techniques, design, and research, as well as links to presentations and webinars that we’ve delivered.
Our team can help you seeing your current conversion optimization efforts in your business across four key areas: strategy and culture, tools and technology, people and skills, and process and methodology. The results will help you identify areas to improve in order to get better results (and business growth) through conversion optimization and A/B testing efforts.
- Conversion Rate Optimisation
- User Centred Design
- Persuasion
- User Research
- Culture Change
- Tools
Table of contents:
Conversion rate optimization
- A Guide To Picking A Conversion Optimisation Agency
- Starting from Scratch: Tips on How to Start Conversion Testing
- A/B Testing: How To Analyze An A/B Split-Test Correctly
- 5 Conversion Rate Optimization Tips You Should Know About
- Can You A/B Test On Black Friday?
- Optimise for Growth: 5 Key Areas for Ecommerce Success
- Build The Best Conversion Optimisation Programme: Part 1
- Does A/B Split Testing Kill Creativity?
- Top Tips For Running A Successful Offer Online
- Homepage Optimisation For a Great First Impression
- [Infographic] Is Your Website Stuck in the Slow Lane?
- SEO & Personalisation Part 1: A/B Testing Best Practice
- SEO & Personalisation Part 2: Can Personalised Content Damage Your SEO?
- Optimising Mobile Experiences 101
- Use Customer Personas to Dramatically Increase Conversion Rates
- How to Increase Online Sales When You’ve Maxed Out Customer Acquisition Channels
- 5 Conversion Rate Optimisation Tips You Should Know About
- 5 Things Deadpool can Teach you About CRO
- Don’t be a Slave to Conversion Rate
- Boosting CRO with Visitor Recording Tools
- How to Apply an A/B Testing Process in the Offline World
- Why Understanding Customer Needs Will Improve Your Conversion Rate
- Engaging Your Business: 4 Key People You Can’t Ignore
- The Worst Possible Analysis of an A/B Test
- How CRO Helps Us Become Better Strategists
- 3 Ways to Communicate Your Unique Selling Proposition
- What Marketer Needs To Understand Before They Start Testing
- 6 Steps for a Bullet-Proof A/B Testing Process
- 5 Best Practice Techniques for Every A/B Test
- How to Analyse A/B Test Results
- Testing Value Propositions For Retail Sites
- How to Select and Prioritise Your Testing
- Traffic Generation versus On-site Conversion Optimisation
- How ASOS, Lakeland and Speedo Increase New Customer Conversion Rate
- Answer User Questions = Increase Conversions
- Traffic Segmentation: Humble or Sliced, Which Pie are you Having?
- Tips to Increase Ecommerce Conversion Rates
- Increasing New Customer Conversion Rate
ECONSULTANCY
SERIES: CONVERSION OPTIMISATION FOR FUTURE SUCCESS
- Conversion Optimisation: Assess the Maturity of Your Current Approach
- Five characteristics of businesses ready to grow through data driven optimisation
- Four Critical Areas for Long Term Growth Through Optimisation
- What can the German Football Team Tell Us About Conversion Optimisation?
- Vanity versus Sanity Metrics in Conversion Optimisation
- Why MVT doesn’t live up to the hype & isn’t worth significant investment
- AO.com: The Best Ecommerce Experience Online?
USER CENTRED DESIGN
- Website Design That can Stand the Test of Time
- Are Web Designers Strategists at Heart?
- Top Four Website Problems Revealed By a Technical Audit
- WTF Does Usability Best Practice Actually Mean?
- What Does User-Centered Design Mean?
- Mega Menus- Hints and Tips
- Postcode Look-up Best Practice
- Best Practice for Multi-Faceted Navigation
- Why Asking For More Not Less Can Increase Enquiry Form Conversions
- Shopping Basket Best Practice From ASOS
- How to Reduce Checkout Abandonment and Increase Customer Registrations
- Take Five Seconds to Test your Call to Action and USP
- What Can Retailers Do To Reduce Returns Rates
- A Responsive Ecommerce Master Class From Nixon
- Eight Online Shopping Behaviour Traits of Men
- 7 Tips For The Best Filtered Navigation
- 7 Ways to Delight Visitors
- Your Buttons are Clickable but are They Finger Friendly?
- Why Bother With Personas?
Persuasion
- The Art of Persuasion: Psychology Principles & Optimisation
- The Right Way to Approach Product Copy
- Persuasion, A/B Testing, and Hillary Clinton
- How Uber Stole Christmas
- 5 Tips of Selling The Gift of Conversion Optimisation to Your Boss
- Buy Me: The Psychological Tricks That Make Us Tick
- How Travel Website use Emotion, Persuasion and Trust
- Using Imagery Online To Persuade Your Customers
- 4 Powerful Persuasion Techniques for Non-Profit & Charity Organisations
- 7 Ways to get Your Customers to Fall in Love With You
- Is Booking.com the Most Persuasive Website in the World?
- Lings Cars and the Art of Persuading Visitors to Buy
- Booking.com: Improving Conversion with Best Practice Persuasive Design
- Persuasive Checkout Best Practice from ASOS
- The Most Influential Persuasive Design Techniques
User research
- Why Your Business Should Focus on Millenials
- User Research Uncovers 3 Things That Drive Customers Mad
- Demystifying Moderated User Testing
- 7 Tips for Moderating User Research Sessions
- 67 Questions Usability Testing Can Answer
- User Testing 101 – Good, Better, Best Approaches
- 9 Women x 9 Hours = 9 Usability Insights
- 5 Tips When Conducting User Research
Culture change
- The Business Benefits of User Testing
- 11 Values That Are Helping Me Build A Great Team
- Why Collaboration Is Key to Conversion Rate Optimisation
Global conversion alliance
- Inside the Global Conversion Alliance
Evolution of PurpleFire
- 11 Years Running PurpleFire , 11 Things I’m Grateful For
Tools
- Conversion Optimisation Maturity Audit™ app
- Remote User Testing – WhatUsersDo
- Proposition testing tool – Five Second Test
- Remote Usability Testing – Loop 11
- 10 free usability testing tools (via Econsultancy)
- A/B Testing Tool – Optimizely
- A/B Testing Tool – VWO
- A/B Landing Page Testing Tool – Unbounce (They have great resources on their blog too)
- Eye Tracking Technology – EyeQuant
- Project Management tool – Basecamp
- Rapid Prototyping Tool – Balsamiq
- Brainstorming tool- MindManager
