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Usability for Fashion Retailers

November 6, 2022 | All Categories, Usability  | Author: Daniel Chabert

Econsultancy has published a new usability article of mine entitled:
Pureplay and high street fashion retailers – who value usability more?

In the article I’ve taken a look at the following high street and pureplay retailers from a usability perspective…

The pureplay fashion retailers I’ve taken a look at are:

  • ASOS
  • Net-a-porter
  • My Wardrobe
  • The Outnet
  • Koodos

The high street fashion retailers I’ve taken a look at are:

  • Harvey Nichols
  • Miss Selfridge
  • Topshop
  • Next
  • New Look

The five questions I posed to each of these retailers are:

  1. How seriously are they taking cross-selling and up-selling in order to encourage higher average order values?
  2. Do they make standard delivery costs clear before you get into the actual checkout process?
  3. Are payment options and cards accepted clear prior to checking out?
  4. Have they enclosed their checkout as a way of potentially reducing checkout process abandonments?
  5. Do they provide clear customer service contact details during the checkout process?

Take a look at the article and see how these retailers stack up!

 

Daniel Chabert
Daniel Chabert is a leading expert on Conversion Rate Optimization. He has worked in the industry for 10 years. He has sold 3 eCommerce businesses for 7 figures combined. Today he is the CEO at PurpleFire.
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