Econsultancy has published a new usability article of mine entitled:
Pureplay and high street fashion retailers – who value usability more?
In the article I’ve taken a look at the following high street and pureplay retailers from a usability perspective…
The pureplay fashion retailers I’ve taken a look at are:
- My Wardrobe
- The Outnet
The high street fashion retailers I’ve taken a look at are:
- Harvey Nichols
- Miss Selfridge
- New Look
The five questions I posed to each of these retailers are:
- How seriously are they taking cross-selling and up-selling in order to encourage higher average order values?
- Do they make standard delivery costs clear before you get into the actual checkout process?
- Are payment options and cards accepted clear prior to checking out?
- Have they enclosed their checkout as a way of potentially reducing checkout process abandonments?
- Do they provide clear customer service contact details during the checkout process?
Take a look at the article and see how these retailers stack up!