Let me get straight to the point – from all my 13+ years working with online retailers such as our fantastic clients, user testing is the most enlightening and powerful activity that retailers can carry out to answer a very extensive range of questions that can be crucial to how their e-commerce site performs. Below I […]

This article outlines the instant benefits user research can provide for you and your business (or your client’s business) To all online marketing managers, project managers, eCommerce managers, site owners, designers and developers, board members and stakeholders – if you have not yet experienced user research for you (or your clients) site firsthand, then I […]

When selecting participants for customer research projects or evaluating and categorising their responses, there are a number of questions that arise. Should you select and group participants based on the age or gender of your target audience? Or perhaps based on their previous purchases or contact? Or even based on their character traits? There is […]

When it comes to having an online business, there are dozens of acronyms and terms to get your head around. This guide will be your go-to CRO Vocabulary relating to all things Conversion Optimisation. Conversion Rate Conversion Rate Optimisation Control Variant Hypothesis A/B Testing A/B/n Testing Isolation Testing Batch Testing Multivariate Testing (MVT) Statistical Significance […]

“The A/B test didn’t show an improvement, let’s move on to the next test.” Aaaahhhh! What a waste… When evaluating an A/B experiment and drawing conclusions we need to dig deeper than this. At PurpleFire, we work on the principle that there are learnings to be taken from every A/B test. Whether the variation or […]

To all online marketing managers, project managers, site owners, designers and developers (of commercial websites) – if you haven’t yet experienced user testing of your (or your client’s) site 1st hand, then (budget permitting) I would strongly recommend getting your feet wet. Instant benefits user testing can provide you and your business (or your client’s […]

If you want people to visit your website and buy from you, you need to know what they want and understand what makes them tick. You need to know their needs and goals but also their motivations and objections when it comes to purchasing your products or service. In short, you need to understand your […]

When it comes to conducting user research, there are many tried and tested techniques, each with its own set of pros and cons. When it comes to deciding on the best technique for an individual project the decision is not black and white. What’s right for one website or project, may not be right for another. […]

Participants in user research face the same issues on sites time and time again, namely at the delivery and checkout stage. But the good news is that sites can easily remedy these common problems. Conducting 100s of hours of research shows us first-hand the real frustrations users face online. Here are the main offenders which stop a customer in […]

THE STORY SO FAR Millennial shoppers in today’s market (those born between 1980 – 2000*), are arguably the most valuable demographic right now. Millennials are different from ‘Baby Boomers’ and ‘Generation X’ because they were born and grew up in the middle of the internet revolution.  While some older generations were still arguing the value […]