A/B testing is quite a scientific process. Hours of user research are conducted to compile significant amounts of data. From the data, a hypothesis of how a site can be improved is finalised and set against the control. Once the test has concluded and has gathered enough data, there is a rigorous analysis of the […]

Today, it is more commonplace for the majority of visits to client’s websites to be coming from mobile devices as opposed to desktops. Analytics and user research is telling us that visitors are more comfortable than ever completing transactions on mobile devices, and we’re not just talking about grocery shopping; Euromonitor has claimed that by […]

The A/B testing process The reams of data now available to digital marketers and strategists allow us to identify opportunities for optimisation, test theories and learn on an ongoing basis. Although our key focus at PurpleFire is optimising businesses digital offerings, the theories we use day to day to run successful optimisation programmes, can just […]

Here at PurpleFire, we believe that conversion optimization is not just about improving conversion rates, but also – and most importantly – about fostering continuous business growth. With this in mind, here are five areas that eCommerce businesses should focus on getting right this year, to set the foundation for future success. 1. Embrace cross-device […]

This is the first in a series of posts that aim to make clear a few commonly used phrases in conversion Rate Optimization Statistics and debunk a few myths about what you can and can’t infer from your test statistics. This article uses examples from A/B testing tool Optimizely but the explanations can apply to […]

Setting the foundations In any business there are challenges, however, I’ve found over the years that the biggest challenge and hurdle to get over is the culture change within a business. Like the picture below, it might not be part of an optimisation programme that gets all the plaudits but it is the most important […]

PPC is an extremely competitive marketing channel which more often than not makes it expensive. Eventually, you could reach a point where the cost outweighs the ROI. So how do you get more customers? Optimise your site to reduce customer acquisition costs The trick is to stop thinking that acquiring new customers is the solution and […]

While A/B testing is an everyday occurrence for us at PurpleFire, we know that this isn’t the case for everyone. Website optimisation is still in its infancy and is only beginning to gain the recognition it deserves from the wider digital industry. We often speak to potential clients and ask “Have you ever done any testing?” […]

Why is a technical audit so important? It is vital to conduct a thorough technical audit before A/B testing to understand the mechanics of a site. An audit will highlight the pain points of your site that require fixing, providing a solid foundation from which to launch an optimisation programme. The site will be run […]

To buy or not to buy? If you are in the business of selling products/services online, that is the question potential customers will be asking as they browse your website. And while you might have already devoted significant amounts of time and resources to swaying their decision in your favour, I can almost guarantee there […]