Our mission is to provide poker players of all skill levels with the strategies, tactics, and tools they need to accomplish their goals. Founded by Doug Polk,
Ryan Fee, and Matt Colletta in 2015 with the goal of helping poker players get better at the game they love, Upswing Poker has grown from a blog offering free preflop charts to the world's biggest poker training company with courses and tools for every popular game type. Meet our elite team of pros below.
A sticky navigation tab on product page for easy navigation on the page
|Variations||Conversion Rate||Visitors||Cart Page||Conversions URL||Confidence Level|
Adding Review stars on product tiles helps user in exploring relevant products.
|Variations||Conversion Rate||Visitors||Start learning CTA clicks||View pricing CTA clicks||Confidence Level|
By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
|Variations||Conversion Rate||Improvement||Visitors||Confidence Level|
Shopping Activity: Only a small percentage (0.98%) of sessions involve adding items to the cart, indicating a low engagement in shopping activity. Encouraging more users to add items to the cart should be a priority.
Homepage Performance: The homepage generates a notable amount of traffic (5.24%) and revenue. With a conversion rate exceeding 1%, optimizing the homepage design, messaging, and user flow can further improve conversions.
Traffic Sources: The majority of traffic comes from Google/organic (48%) and direct/none (32%). But these sources exhibit low conversion rates compared to the average. It's important to analyze the user behavior from these sources and optimize the user journey to increase conversions.
Cart Page Analysis: The "postflop-play" page leads to the highest number of visits to the cart page, but there is a significant drop-off (36%). Optimizing the cart experience, ensuring clear calls to action, and providing an option to revisit the added products can improve cart-to-checkout conversions.
Product Performance: "Poker Lab monthly" is the highest-selling product, indicating its popularity among users. Focusing on promoting and optimizing this product, along with other offerings, can drive more conversions.
Revenue-Generating Pages: The "postflop-playbook/," "the-poker-lab-coaching/," and "advanced-poker-training/" pages generate revenue. But there are drop-offs on these pages that need to be addressed. Improving the user experience, reducing drop-offs, and streamlining the cart-to-checkout process can enhance conversion rates.
After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client.
If they approve, the test is launched.