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--Case study
Neurogum

eCommerce

General Results

Uplift CVR
93.46%
9 winners in 11 months
Total of winner tests during the contract period
$1,545,549.51
Total extra Revenue generated per year
1.04%
Pages per visit increased
-2.61%
Bounce rates decreased
1.95%
Average visit durations increased

Project Summary

About
📍 Location: USA, California
🗓️ Start Date: 10/06/22
Status
On-going
Return on Investment
13.93x

Overview

Core Value | General info they shared during the Kickoff meeting

Neuro products can benefit a range of people looking to improve their state of mind and achieve their wellness goals, but we primarily target active millennials focused on living a healthy, balanced lifestyle. We center our tone for people within the 25-35 age bracket.

Top performing A/B tests

Subscription - Exposed pricing 1/3
Hypothesis

Adding UGC in PI will make it more relatable and motivate user to take action

Goals
  • Increase add to cart
Results
VariationsConversion RateVisitorsConfidence Level
Original Page-4,418100%
Variation263%4,543
BEFORE
AFTER
Product recommendation 2/3
Hypothesis

Showing product benefit with short pointers below product title will add clarity to user and motivate them.

Goals
  • Increase add to cart
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-2018-98%
Variation+2.09%2014+3.23%
BEFORE
AFTER
Ingredients in PI 3/3
Hypothesis

Content in line with the voice of customer will resonate better for users to take desired action

Goals
  • Increase product “Add to Cart“ action
  • Increase Revenue
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-5,175-99%
Variation+17.53%5,200+14.88%
BEFORE
AFTER
Process

Research: Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

The most popular landing page on the site is homepage. 33 % of all traffic lands on this page with  a conversion rate of 3.22%

Second most traffic driving page is the blog page with zero conversion rate which is expected as the intent of the users on the blog is not same as the intent of a shopper.

Product pages of Energy and focus category are 4th & 5th highest landing pages. With conversion rate of around 3.8%.

Overall Checkout exit rate is low at 15.8% but in the checkout process /checkout contact_information have an exit rate of 25%

While the exit rate on Product page may not be high compared to other areas of the site, optimizations at this point in the funnel would have a high impact on overall conversions and revenue

Around 43% of traffic is from Organic /Direct with  a conversion rate of around 1.7%. Google CPC traffic contributes 15% with an impressive  conversion rate of 4.41%

Development

Timeline of implementation
(5 days to implement the test via convert) DEV + QA

After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client.
If they approve, the test is launched.

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