Book a call
Book a call
Book a call

--Case study
Miamily

eCommerce

General Results

Uplift CVR
28.69%
9 winners in 8 months
Total of winner tests during the contract period
$3.589.784
Total extra Revenue generated per year
4.75%
Pages per visit increased
-2.54%
Bounce rates decreased
7.87%
Average visit durations increased

Project Summary

About
📍 Location: Switzerland
🗓️ Start Date: 16/01/23
Status
On-going
Return on Investment
85.47x

Overview

Core Value | General info they shared during the Kickoff meeting

At MiaMily, they understand the challenges of parenting. That's why they created the HIPSTER PLUS, a high-end carrier based on their own experience with their children. Within 30 days of launching on Kickstarter, they hit their target goal, were selected as a Staff Pick, and reached their stretch goal.

Top performing A/B tests

UGC in PI 1/5
Hypothesis

Adding UGC in PI will make it more relatable and motivate user to take action

Goals
  • Increase add to cart
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-4,284-99.32%
Variation+65.90%4,257+5.19%
BEFORE
AFTER
Short Description below product title 2/5
Hypothesis

Showing product benefit with short pointers below product title will add clarity to user and motivate them.

Goals
  • Increase add to cart
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-5,915-98.43%
Variation+32.22%6,049+3.23%
BEFORE
AFTER
Home Page First Fold 3/5
Hypothesis

Content in line with the voice of customer will resonate better for users to take desired action

Goals
  • Increase product “Add to Cart“ action
  • Increase Revenue
Results
VariationsConversion RateVisitorsBanner ClicksAdd to CartConfidence Level
Original Page-2,125--90.22%
Variation+19.68%2,066+393.66%+59.56%
 
BEFORE
AFTER
Sticky Tab for Navigation 4/5
Hypothesis

Adding sticky tabs will decrease friction and provide ease of navigation to explore product description.

Goals
  • Increase engagement on product description
  • Increase Revenue
Results
VariationsConversion RateVisitorsConfidence Level
Original Page-7,63894.99%
Variation+27.92%7,655
BEFORE
AFTER
Highlight Features through GIFs 5/5
Hypothesis

Adding features section which includes GIFs will increase the user motivation. Increase clarity and reduce hesitation.

Goals
  • Increase Add to Cart
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-11,137-91.12%
Variation+17.96%10,823+4.95%
BEFORE
AFTER
Process

Research: Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

On the Home page Navigation is confusing and should clearly speak to the intent/purpose of the user’s visit to the site

Lack of clarity on product page: Users are still unclear about the product features such as belt, material, push-pull from both sides.

Cart - High friction: Users don't expect route protection charges getting added at cart

Hero section of homepage is not clear to convey what the website is really about.

Low motivation on PDP: Users landing on other pages and moving to product pages want to explore more colors but don't find them as they are OOS

Lack of motivation - Cart: Users add products to cart as wishlist many a times and with still having some unanswered questions from product page, they are not ready to move ahead

Development

Timeline of implementation
(5 days to implement the test via convert) DEV + QA

After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client. If they approve, the test is launched.

Read more Read less
Book a call
Let’s have a chat as soon as possible
Shop info
Level up your brand like...