![](https://purplefire.io/wp-content/uploads/2024/07/laatukoru-hero.png)
Laatukoru is a Finnish family-owned business and goldsmith store founded in 1972. With 11 physical stores in Southern Finland and online stores, they represent the most popular Finnish and international jewelry and watch brands. They also manufacture our own Silván diamond jewelry in our own workshop in Finland, city of Hyvinkää
Improving the navigation and adding images to each category will help users move quicker and more efficiently to the right category pages.
Variations | Conversion Rate | Visitors | Revenue per visitor | Confidence Level |
Original Page | - | 30,264 | - | 89.43% |
Variation | +12.07% | 29,944 | +12.21% |
Cleaning the filters can make it easier for users to use it, facilitating narrowing down products and thus increasing the number of users that will find a relevant product.
Variations | Conversion Rate | Visitors | Revenue per visitor | Confidence Level |
Original Page | - | 11,207 | - | 87.52% |
Variation | +11.01% | 11,526 | +10.86% |
By adding the estimated delivery time, we address this concern of the users and can increase their confidence with adding items to the cart and eventually purchasing the product.
Variations | Conversion Rate | Visitors | Add to Cart | Confidence Level |
Original Page | - | 34,673 | - | 86.88% |
Variation | +7.47% | 34,543 | +7.47% |
On the homepage, the first fold doesn’t clearly state Laatukoru’s offer, lacks clarity, lacks social proof, and there are no motivational elements to encourage visitors to explore further.
On Collection pages, instead of scrolling, users are using the internal search bar. We also observed that filters are highly used on CLPs, but users find them challenging to use effectively.
Users greatly appreciate the product images, but there are concerns regarding the size, appearance, and quality of the products. Since the products are expensive, users want to be sure and get as much information they can.
Users have difficulty navigating the site and switching between different sections, categories and types of products.
After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client.
If they approve, the test is launched.