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--Case study
Jayflex

eCommerce

General Results

Uplift CVR
13.59%
6 winners in 3 months
Total of winner tests during the contract period
$761,825
Total extra Revenue generated per year
-1.70%
Pages per visit increased
1.65%
Bounce rates decreased
2.38%
Average visit durations increased

Project Summary

About
📍 Location: United States
🗓️ Start Date: 03/31/2023
Status
Done
Return on Investment
50.7x

Overview

Core Value | General info they shared during the Kickoff meeting

The product is design for people that work from home and have small spaces at home or live in flats. They offer also the flexibility to carry the equipment with you everywhere.
The main goal for the company was increase the CRO, clarify the product because the people could think that all the products include everything and also educate the clients that they need to read the entire description to understand what the product has.

Top performing A/B tests

Curl bar LP vs PDP 1/3
Hypothesis

Adding UGC in PI will make it more relatable and motivate user to take action.

Goals
  • The objective of this SPLIT URL is to focus primarily on ATC.
  • The other objective(s) include Conversion
Results
VariationsConversion RateVisitorsConfidence Level
Original Page-1,33896.65%
Variation+61%1,511
BEFORE
AFTER
CrossGrip LP vs PDP 2/3
Hypothesis

Goals
  • The objective of this SPLIT URL is to focus primarily on ATC.
  • The other objective(s) include Conversion
Results
VariationsConversion RateVisitorsConfidence Level
Original Page-35190%
Variation+50.29%367
 
BEFORE
AFTER
Sticky CTA Test - Hyperbell 3/3
Hypothesis

Goals
  • The objective of this A/B Experience is to focus primarily on ATC.
  • The other objective(s) include Conversion
Results
VariationsConversion RateVisitorsConfidence Level
Original Page-11,38799.97%
Variation+19.93%11,320
BEFORE
AFTER
Process

Research: Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

More than 50% users drop off on home page, remaining users move on to collection or product pages in their first interaction

88% of the users drop off after landing on the pages, only 2.6% takes any significant action, like adding to cart or checkout.

Majority of the user land on home page, and behaviour flow shows, collection pages are more interacted.
Tik tok and direct channels contribute to most of the traffic but conversion rate for tik tok is low, on the other hand google cpc has better conversion rate, and can be scaled.

Users navigate from the homepage using the hamburger menu. Users are interacting with the CTAs on the 1st fold. Very few users are going down the page where they interact with the gallery carousel.

Visitors quickly scroll to the product carousel without reading much info, showing limited interest in reviews but interacting with 'Learn More' and Home gym sections (Dead clicks)

Assurances icons, happy reviews should boost the motivation of the buyer resulting in higher checkouts

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