Book a call
Book a call
Book a call

--Case study
Bestself

eCommerce

General Results

Uplift CVR
20.21%
9 winners in 5 months
Total of winner tests during the contract period
$855,684
Total extra Revenue generated per year
5.33%
Pages per visit increased
-13.69%
Bounce rates decreased
5.20%
Average visit durations increased

Project Summary

About
📍 Location: United States
🗓️ Start Date: 12/31/2022
Status
Done
Return on Investment
15.29x

Overview

Core Value | General info they shared during the Kickoff meeting

Their products are inspired by real life to make the difficult, the frustrating and the things that need to be moved to the bottom of the list more achievable.
BestSelf helps their customers face the real challenges life with their products.

Top performing A/B tests

Intimacy Deck- Removal of Difference Between card section 1/5
Hypothesis

This comparison section caused confusion for visitors on the page resulting in drop-offs.

Goals
  • Psychological Principle - Friction Removal and increasing clarity
  • Primary Goal - Increase ATC rate
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-7,640-96.90%
Variation+16.03%7,793+7.64%
BEFORE
AFTER
Product Clarity through ATF content 2/5
Hypothesis

Adding functional details of the products and its use case gives users more clarity to take the desired action,

Goals
  • Primary Goal - Increase ATC
  • Secondary Goal - Increase Purchases
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-3,058-94.21%
Variation+11.17%3,009+15.36%
BEFORE
AFTER
Category Tiles & Icon Test (Only Mobile) 3/5
Hypothesis

Goals
  • The objective of this A/B Experiment is to focus primarily on ATC - GTM/Test.
  • The other objective(s) include Manual Revenue, PLP View- GTM, PLP Views.
Results
VariationsConversion RateAdd to Cart
Original Page--
Variation+12.31%+25.55%
BEFORE
AFTER
Press Quotes on Homepage 4/5
Hypothesis

Goals
  • The objective of this A/B Experiment is to focus primarily on PDP View - GTM.
  • The other objective(s) include PLP View- GTM, ATC - GTM/Test, CVR.
Results
VariationsConversion RateVisitorsAdd to CartConfidence Level
Original Page-3,907-86.51%
Variation+9.72%3,714+8.19%
BEFORE
AFTER
Remove Review Stars From PLP 5/5
Hypothesis

Goals
  • The objective of this A/B Experience is to focus primarily on CVR.
  • The other objective(s) include PDP View - GTM, ATC - GTM/Test
Results
VariationsConversion RatePDPAdd to Cart
Original Page---
Variation+5.38%+1.59%+3.64%
BEFORE
AFTER
Process

Research: Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

Lack of clarity on Home page: Users more than engaging with homepage are finding product in navigation menu. Value propositions were not clear to indicate what the website is about

Regarding the friction, the Upselling product images were not clickable

Users doubts and hesitations were not answered and they were confused about what should they buy in the Home Page and LP

Intimacy Page: Users don't understand if the product is right from them and drop off’s are high as very soon they are asked to buy it

Content needs more clarity and presentation to make a persuasive case about the product in a skimmable manner

Ad Relevance: Pre Click and Post click journey was not coherent and users might not feel that it's a part of same journey

Development

Timeline of implementation
(5 days to implement the test via convert) DEV + QA

After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client. If they approve, the test is launched.

Read more Read less
Book a call
Let’s have a chat as soon as possible
Shop info
Level up your brand like...