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AMF Magnetics, Australia's leading supplier of magnets, offers over 1,500 sizes and grades of Neodymium, Ceramic, Samarium Cobalt, Alnico, and Magnetic Sheets. Serving major cities like Sydney, Melbourne, and Brisbane, AMF caters to industries such as aerospace, manufacturing, and automotive. Known for exceptional customer service and immediate dispatch, AMF boasts a strong reputation with 4.9 Google reviews.
Added prominent search bar with auto rotating test will increase the motivation on the user to search the products
Variations | Conversion Rate | Visitors | Site Search | Search recommendation collection | Confidence Level |
Original Page | - | 8,565 | - | - | 99% |
Variation | +4.73 | 8,587 | +12% | +99.50% |
Dead clicked multiple times in the “Australia's Largest Supplier Of High Quality Magnets & Magnetic Tools” and through surveys Some customers trust the brand, as its addressing Australian natives.
Variations | Conversion Rate | Visitors | ATC | Confidence Level |
Original Page | - | 3,291 | - | 90.46% |
Variation | +19.13% | 3,361 | +10.40% |
Optimizing the hero banner will increase users motivation from the initial section of the page
Variations | Conversion Rate | Visitors | Homepage CTA clicks | PDP Visits | Confidence Level |
Original Page | - | 1,780 | - | - | 95.65% |
Variation | +11.50 | 1,728 | +15.89% | +4.66% |
Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.
Variations | Conversion Rate | Visitors | Go to Cart | Cart Page Visits | PDP | Confidence Level |
Original Page | - | 2,860 | - | - | - | 99.93% |
Variation | +11.10 | 2,823 | +90.99% | +55.67% | +4.60% |
On the Home page the Search Bar is used actively on both mobile and desktop. Popular Categories and Hamburger Menu on Desktop and Mobile receive highest interaction, indicating users want ease of navigation
Collection page: Show More results and Quantity + element are the highest interacted. Filters are interacted both on Mobile and Desktop, indicating desire to find relevant product.
Product page - Dead and rage clicks on Product images on PDP User rage clicked on the qty selector in the cart
Home page - Less than 50% users Scroll past 50% depth There is a significant drop after 75% Scroll depth
Sessions recording - User engaged with the filters according to their relevance User rage clicked on the quantity selector on collections page multiple times
Heat map - Significant Portion of users dead clicked on Product title. Hamburger is highest interacted on Mobile. Search bar is Interacted both on Mobile and Desktop
After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client. If they approve, the test is launched.