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--Case study
AMF Magnets

eCommerce

General Results

Uplift CVR
10.14%
4 month and 6 winner
Total of winner tests during the contract period
$989,277.00
Total extra Revenue generated per year
2.27%
Pages per visit increased
-4.46%
Bounce rates decreased
4.05%
Average visit durations increased

Project Summary

About
📍 Location: Australia
🗓️ Start Date: 01/07/23
Status
On-going
Return on Investment
85.47x

Overview

Core Value | General info they shared during the Kickoff meeting

AMF Magnetics, Australia's leading supplier of magnets, offers over 1,500 sizes and grades of Neodymium, Ceramic, Samarium Cobalt, Alnico, and Magnetic Sheets. Serving major cities like Sydney, Melbourne, and Brisbane, AMF caters to industries such as aerospace, manufacturing, and automotive. Known for exceptional customer service and immediate dispatch, AMF boasts a strong reputation with 4.9 Google reviews.

Top performing A/B tests

Prominent Search bar with Suggestions 1/4
Hypothesis

Added prominent search bar with auto rotating test will increase the motivation on the user to search the products

Goals
  • Increase user engagement and search use
Results
VariationsConversion RateVisitorsSite SearchSearch recommendation collectionConfidence Level
Original Page-8,565--99%
Variation+4.738,587+12%+99.50%
BEFORE
AFTER
Assurance icons on PDP 2/4
Hypothesis

Dead clicked multiple times in the “Australia's Largest Supplier Of High Quality Magnets & Magnetic Tools” and through surveys Some customers trust the brand, as its addressing Australian natives.

Goals
  • Increase add to cart
Results
VariationsConversion RateVisitorsATCConfidence Level
Original Page-3,291-90.46%
Variation+19.13%3,361+10.40%
BEFORE
AFTER
Hero banner optimization 3/4
Hypothesis

Optimizing the hero banner will increase users motivation from the initial section of the page

Goals
  • Increase conversion rate and clicks on banner
Results
VariationsConversion RateVisitorsHomepage CTA clicksPDP VisitsConfidence Level
Original Page-1,780--95.65%
Variation+11.501,728+15.89%+4.66%
BEFORE
AFTER
Cart Optimization 4/4
Hypothesis

Adding a free shipping bar, displaying payment icons, providing clear delivery and return information, and showcasing certifications in the cart will improve user trust and experience, resulting in higher conversion rates.

Goals
  • Increase cart visits and conversion rate
Results
VariationsConversion RateVisitorsGo to CartCart Page VisitsPDPConfidence Level
Original Page-2,860---99.93%
Variation+11.102,823+90.99%+55.67%+4.60%
BEFORE
AFTER
Process

Research: Audit

Based on the above data, there are several key findings regarding the website's performance and user behaviour:

On the Home page the Search Bar is used actively on both mobile and desktop. Popular Categories and Hamburger Menu on Desktop and Mobile receive highest interaction, indicating users want ease of navigation

Collection page: Show More results and Quantity + element are the highest interacted. Filters are interacted both on Mobile and Desktop, indicating desire to find relevant product.

Product page - Dead and rage clicks on Product images on PDP
User rage clicked on the qty selector in the cart

Home page - Less than 50% users Scroll past 50% depth 
There is a significant drop after 75% Scroll depth

Sessions recording - User engaged with the filters according to their relevance
User rage clicked on the quantity selector on collections page multiple times

Heat map - Significant Portion of users dead clicked on Product title. Hamburger is highest interacted on Mobile. Search bar is Interacted both on Mobile and Desktop

Development

Timeline of implementation
(5 days to implement the test via convert) DEV + QA

After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client. If they approve, the test is launched.

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