Privacy Policy

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website at [your website address] or use our online marketing services, including advertising, conversion rate optimization (CRO), and email marketing. We are committed to protecting your privacy and complying with all applicable data protection laws and regulations, including the General Data Protection Regulation (GDPR).   

Contact Information:

Data Controller: PurpleFire ApS

Address: Fjeldhammervej 15, 2610 Rødovre, Denmark

Email: agreement@purplefire.io 

You may contact us at any time regarding your privacy inquiries.

Information We Collect:

We collect personal information in a few different ways:

Information You Provide Directly: This may include your name, email address, phone number, company affiliation, and any other information you choose to share through our contact form or by subscribing to our newsletter, downloading our resources, buying our digital products or booking a call with us.

Information Collected Automatically: When you visit our website, we may automatically collect certain information about your device and browsing activity. This may include your IP address, browser type, operating system, referring website, pages visited, and time spent on the site. We may also use cookies and similar tracking technologies to collect this information (see “Cookies and Tracking Technology” below). 

Information from Third-Party Sources: We may receive information about you from third-party sources, such as social media platforms, data providers, and business partners. This information may include your name, email address, and demographic data. We will only collect this information if it has been lawfully obtained by the third party and you have consented to its disclosure.  

How We Use Your Information:

We use your personal information for the following purposes:

• To provide you with the services you request, such as contacting you about your inquiries, delivering marketing materials, and fulfilling service contracts.   
• To personalize your experience on our website.
• To improve our website and services.
• To send you marketing communications, such as newsletters, case studies, and promotional offers (you can opt-out of receiving these communications at any time).
• To comply with legal and regulatory requirements.

Your Rights under GDPR:

The GDPR provides you with a number of rights regarding your personal information. These rights include:

• The right to access your personal information.
• The right to rectify inaccurate personal information.   
• The right to request the erasure of your personal information.
• The right to restrict the processing of your personal information.
• The right to data portability.   
• The right to object to the processing of your personal information.   
• If you wish to exercise any of these rights, please contact us at the email address provided above.   

Data Retention:

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal and regulatory obligations. Once your information is no longer needed, we will take all reasonable steps to securely erase it.   

Mobile Information Sharing:

We will not share your mobile information, such as text messaging originator opt-in data and consent, with any third-party for marketing or promotional purposes. We may share this information with subcontractors who provide us with support services, such as customer service.  All other personal information collected will also be excluded from any sharing with third parties for marketing/promotional purposes.

Cookies and Tracking Technology:

We use cookies and similar tracking technologies to collect and store certain information about your use of our website. This information may include your IP address, browser type, operating system, referring website, pages visited, and time spent on the site. We use this information to improve the functionality of our website, personalize your experience, and analyze website traffic.   

You can choose to manage your cookie settings in your web browser.  Disabling certain cookies may limit your ability to use certain features of our website.

Third-Party Links:

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies before submitting any personal information.   

Changes to this Privacy Policy:

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website. We encourage you to review this Privacy Policy periodically to stay informed about our practices.   

Your Consent:

By using our website or services, you consent to the collection and use of your personal information as described in this Privacy Policy.   

If you have any questions about this Privacy Policy, please contact us at the email address provided above.