The German CBD market is quite vibrant, with numerous CBD products available on the market. CBD products are sold at brick-and-mortar stores and on online platforms. Though the EU-wide changes in the regulations, that is, a classification of CBD as a Novel Food, have slowed down the CBD market growth a bit. Currently, the hype is over and many of the small companies that had started selling CBD in 2020 / 2021 and slowly disappearing. Nordic Oil is still one of the oldest and most established brands in Germany and caters mainly to 40+ customers who have turned to natural remedies to find a solution to a health condition that western medicine could not fix. We offer high-quality products that can truly improve people's lives.
A sticky navigation tab on product page for easy navigation on the page
|Variations||Conversion Rate||Visitors||Add to Cart||Confidence Level|
Adding Review stars on product tiles helps user in exploring relevant products.
|Variations||Conversion Rate||Visitors||Confidence Level|
Adding decision making information in PI’s, for users to take desired actions.
|Variations||Conversion Rate||RPV||Confidence Level|
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available
|Variations||Conversion Rate||Visitors||PDP||Confidence Level|
On the Home page Navigation: Shallow Scroll depth. User focus more on visual content. Interaction with reviews and Quiz is very low percentage of users.
Collection pages - There are noticeable drops in visitor engagement at the 20%, 30%, and 35% marks. Significant drop after 50% depth
Product page - 78% drop off on product page. Conversion rate for user directly landing on product page is less than user who visited product page through collection and home page
Home page - Lack of motivation = Major Contributing sources are organic and direct. 54% of the users drop off from home in their first interaction. Conversion rate for users interacting with quiz is comparatively higher.
Heuristic insights = The Users struggle to find the right product. Usability of the product are not clear on the collection page
Product page - The product page are missing assurance and value elements that motivates to engage further for example 3rd party tested, Money back Guarantee, full spectrum, gentle extraction Etc,.
After the client approves the design, we move forward with the development of the test. This process typically takes around five days, including the quality assurance (QA) process. Once complete, we share a preview link with the client. If they approve, the test is launched.