The Ecommerce brands that survive & florish over the next 5 years have these things in common👇🏻 1. No dependency on 1 ad channel Meta, Google, Tiktok, Affiliate, SEO, podcasts, and just some of the channels they win on 2. Stopped obsessing about pixels They look at blended ROAS/marketing percentage combined with LTV, CAC etc. 3. Customer-centric with an obsession to make them brand ambassadors Not only want them to be happy, they want customers to be their word of mouth 4. Mobile-Only Focus All efforts go into making the shop work better on mobile on all fronts. 5. Low overhead & and a multicutural team No need to sit in a fancy NY office with high rent and staff wages. Let people work remotely and take advantage of the talent around the world 6. Influencers & customer ambassadors are the main drivers of sales Decisions are heavily influenced by people you know or look up to 7. Full transparency in their production & Supply-chain customers will demand to know every detail to verify the brand lives up to their ethics 8. AI is key for the brand and used improve AOV, LTV and CTR Using apps/software to design the store experience based on their journey, sales data and much more 9. Customer lead Product development Going with the Customer Centric theme from earlier, Customers are a key part in deciding what products to launch next. Customers vote on prototypes made using AI and 3D printers. 10. Worldwide Sales The world is so connected that 3PLs and AI + low cost talent makes international expansion affordable So if you want to survive in ecommerce, make sure to implement these things. This is just the tip of the iceberg - what else do you think is crucial for the future in ecom?