Discover the Survey Technique that Drove eCom Sales Up by +150%! A survey you can deploy in a matter of minutes yourself Follow and implement this step by step guide👇🏻 We are all familar with the 80/20 principle by now We are going to use this to our advantage and to boost our conversion rate Step 1. List your 5 best selling products Step 2. Setup a product page Friction Score Survey on each of those products You can use Hotjar or Mouseflow to accomplish this easily. step 3. Ask these questions in your survey Is there anything holding you back from buying this product now? if yes then ask what are the reason(s) holding you back? Step 4. Collect the data and categorize data once you have about 50 replies. "Step 5. Redesign your product page and address their hesitations clearly above the fold or around the ATC button, image gallary or other areas that customers tend to see. Here are some ideas on what you can do: Highlight customer reviews that addresses most common concerns Create a FAQ and address the most common concerns Change pricing to price per day, price per usage etc. Add icons and bullets that addresses customer hesitations Now watch your conversion rate go through the roof. I can't tell you how many times we done this for our clients and how effective it is in boosting conversion rate if you want us to handle this entire process + designing new pages, then you can always reach out to me on purplefire.io