Think of your clients as cars with a limited tank of gas. Once it’s empty, they leave. Reduce the amount of effort to keep browsing. Images over copy. Scannable sections over walls of text. Minimal amount of scrolling. Minimal amount of processing any type of info. Do not give customers any types of dilemmas. Spike dopamine levels, it’s like refueling the tank. Customers are like water, they follow the path of least resistance. Is that path your preferred path?
What are we talking about in the podcast?
✅ Crisis management when all revenue is removed in one day.
✅ How humor and good customer service win the market.
✅ The decision behind using Bravo Tours' director in commercials.
