There is one guaranteed way all 8-figure ecom brands scale their brand. That 5, 6 & 7-figure Ecom brands usually don’t. A method that stacks wins on top of wins and allow you to spend $100.000s on ads per month. They subscribe to the principle of "CAYD" "Constantly Audit Your Data" Now you might be thinking... Oh we do that already. but I'm guessing... You don't do it consistently in all the areas required. You don't have a dedicated resource for monitoring You are not implementing A/B tests based on your observations Even if you do all 3 things, are you happy with results or is there more on the table? Here are 8 things you should constantly be doing: Setup custom reports in GA4 to monitor conversions at every stage of your customer journey + setup automated reports when big drops occur. Integrate a session record software like Hotjar to your site and watch recordings such as: Visits that Abandon carts, visits that bounces, visits that bounces after hitting PDP, visits from specific paid sources, visits on the home page... the list goes on... Survey visitors on your top 5 selling products to ask why they are not buying. Survey customers from previous month to ask what they liked about the product and what could be better. Review mine your competition + yourself and use AI to generate sentiment reports on what people dislike and like about the product. Pay for users to go through areas of concern on your site using services like usabilityhub conduct ongoing competitor analysis to see what is working for them via ads, landing pages etc. Launch A/B tests based on all the above to verify your hypotheses and constantly get wins stacked on top of wins (kill loosers) 8 figure brands don't use their gut when implementing new designs. They trust data and they use it to their advantage. If you want to work directly with me and my team, then just contact me at purplefire.io or at daniel@purplefire.io