How We Helped Neurogum Unlock $1.5M in Extra Revenue Through Experimentation
How We Helped Neurogum Unlock $1.5M in Extra Revenue Through Experimentation
How We Helped Neurogum Unlock $1.5M in Extra Revenue Through Experimentation
How We Helped Neurogum Unlock $1.5M in Extra Revenue Through Experimentation
What happens when a wellness brand and a CRO agency run 11 months of non-stop testing? For Neurogum, the results were worth $1.5M.
What happens when a wellness brand and a CRO agency run 11 months of non-stop testing? For Neurogum, the results were worth $1.5M.
What happens when a wellness brand and a CRO agency run 11 months of non-stop testing? For Neurogum, the results were worth $1.5M.
What happens when a wellness brand and a CRO agency run 11 months of non-stop testing? For Neurogum, the results were worth $1.5M.
9 winners in 11 months
13.93x
Return on investment to date
+$1,545,549.51
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Neurogum
Neurogum creates wellness products designed to support mental clarity, focus, and overall well-being. While their solutions can benefit a wide range of people, the brand primarily targets active millennials aged 25–35 who are committed to maintaining a healthy, balanced lifestyle. With messaging tailored to this audience, Neuro combines science-backed ingredients with a modern tone to help users achieve their daily wellness goals.
A general overview of Neurogum
Neurogum creates wellness products designed to support mental clarity, focus, and overall well-being. While their solutions can benefit a wide range of people, the brand primarily targets active millennials aged 25–35 who are committed to maintaining a healthy, balanced lifestyle. With messaging tailored to this audience, Neuro combines science-backed ingredients with a modern tone to help users achieve their daily wellness goals.
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:
Variation:
Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:
Variation:
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:
Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:Exposed pricing in subscription element
Hypothesis:If we update the subscription section to clearly show the pricing upfront, it will help users understand how it works more easily. This clarity can reduce hesitation and lead to more users choosing the subscription option.
Goal:Increase Subscription CVR.
Results:With 100% confidence level, we achieved a 263% increase in Subscriptions.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
4,418
-
Variation
+263.36%
4,543
-11.24%
Original:Variation:Include product recommendations on PDP
Hypothesis:If we add product recommendations to the PDP, it will help users discover more options and find the right product for their needs. This can improve their experience and lead to higher CVR and RPV.
Goal:Increase CVR and RPV.
Results:We increase the Revenue per Visitor in +22.5% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,018
-
Variation
+2.09%
2,014
+22.50%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
1st Impression
The homepage drives 33% of all traffic and converts at 3.22%, making it a key page for optimizing first impressions and boosting conversions.
2
Blog
The blog is the second highest traffic source but has a 0% conversion rate, which aligns with its informational rather than purchase-driven intent.
3
Performance
Product pages in the Energy & Focus category are the 4th and 5th top landing pages, each converting at approximately 3.8%.
4
Friction
While the overall checkout exit rate is low at 15.8%, the contact information step shows a higher drop-off at 25%, indicating potential friction early in the process.
5
Funnel
Product page exit rates are relatively low, but optimizing this key stage in the funnel can significantly boost overall conversions and revenue.
6
Acquisition
Organic and direct traffic make up 43% of visits with a 1.7% conversion rate, while Google CPC drives 15% of traffic and converts strongly at 4.41%.
1
1st Impression
The homepage drives 33% of all traffic and converts at 3.22%, making it a key page for optimizing first impressions and boosting conversions.
2
Blog
The blog is the second highest traffic source but has a 0% conversion rate, which aligns with its informational rather than purchase-driven intent.
3
Performance
Product pages in the Energy & Focus category are the 4th and 5th top landing pages, each converting at approximately 3.8%.
4
Friction
While the overall checkout exit rate is low at 15.8%, the contact information step shows a higher drop-off at 25%, indicating potential friction early in the process.
5
Funnel
Product page exit rates are relatively low, but optimizing this key stage in the funnel can significantly boost overall conversions and revenue.
6
Acquisition
Organic and direct traffic make up 43% of visits with a 1.7% conversion rate, while Google CPC drives 15% of traffic and converts strongly at 4.41%.
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Copyright ©️ 2025 PurpleFire - All rights reserved.