35.93x
ROI
+$1,437,130
added yearly revenue
Vital Sleep is a US direct-to-consumer brand selling FDA-cleared anti-snoring mouthpieces. With a high-consideration purchase in a sensitive health category, conversion depends heavily on trust, clinical credibility, and addressing specific buyer objections around comfort, safety, and efficacy.
Anti-snoring device buyers are motivated by pain (disrupted sleep, partner complaints) but cautious about putting something in their mouth at night. Vital Sleep needed to simultaneously validate the problem, prove the solution, and overcome comfort and safety objections.
1
User Experience
New visitors did not understand how the device worked or whether it would be comfortable — leading to high bounce before the purchase decision was reached.
2
Experimentation
Some testing history but no systematic programme. Key objections had been identified but not systematically addressed.
3
Capabilities
Needed a full CRO team with experience in health and medical device categories.
4
Strategic Growth
Grow repeat purchase rate (replacement devices) alongside new customer acquisition.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
POWERED BY
ECOMLAB
12 MONTH
GROWTH PLAN