How we helped VitalSleep Generate $1.4M in Extra Annual Revenue
How we helped VitalSleep Generate $1.4M in Extra Annual Revenue
How we helped VitalSleep Generate $1.4M in Extra Annual Revenue
How we helped VitalSleep Generate $1.4M in Extra Annual Revenue
By optimizing the user experience for a proven snoring solution, we achieved a 35.93x return on investment.
By optimizing the user experience for a proven snoring solution, we achieved a 35.93x return on investment.
By optimizing the user experience for a proven snoring solution, we achieved a 35.93x return on investment.
By optimizing the user experience for a proven snoring solution, we achieved a 35.93x return on investment.
8 winners in 8 months
35.93x
Return on investment to date
+$1,437,130.08
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Vital Sleep
Snoring can affect sleep and relationships, often caused by stress, tiredness, or extra weight. Many adults over 30 have tried solutions that didn’t work. VitalSleep offers a mouthpiece that gently moves the lower jaw forward during sleep, keeping the airway open. It works from the first night and fits almost any sleeping position.
A general overview of Vital Sleep
Snoring can affect sleep and relationships, often caused by stress, tiredness, or extra weight. Many adults over 30 have tried solutions that didn’t work. VitalSleep offers a mouthpiece that gently moves the lower jaw forward during sleep, keeping the airway open. It works from the first night and fits almost any sleeping position.
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:
Variation:
Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:
Variation:
Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:
Variation:
Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:
Variation:
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:
Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:Redesign benefits highlighting features
Hypothesis:If we make the prominent features section more concise and visually appealing, then users will be more engaged and more likely to click on 'Shop Now'. This change will also reduce repetition and scroll length, which may lead to deeper scrolling and increased homepage engagement.
Goal:Increase CVR and visits on PDP.
Results:With 100% confidence level, we achieved +15.6% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
9,417
-
Variation
+15.62%
9,425
+25.06%
Original:Variation:Add sticky tab to PDP
Hypothesis:If we show sticky tabs, users will find it easier to navigate the page, stay engaged longer, and view more content, which can lead to higher conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in +72.5% and CVR in 3.4% with over 99% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
2,493
-
Variation
+3.39%
2,566
+72.50%
Original:Variation:Rearranging orders of sections on PDP
Hypothesis:Restructuring the order of content to make it easier to navigate and understand, helping users find key information more quickly and improving their overall experience.
Goal:Increase CVR and Add to Cart rate.
Results:With over 94% confidence level, we achieved +11.33% increase in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
22,131
-
Variation
+11.33%
22,197
+4.44%
Original:Variation:Add video with more product details
Hypothesis:Since audits showed that many users clicked on the video, adding a clearly visible and informative video on the homepage can help users understand the product and its features better. This can grab their attention, increase engagement, and improve their overall experience.
Goal:Increase CVR and PDP visits.
Results:With over 92% confidence level, we achieved +19.9% in CVR.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
3,246
-
Variation
+19.88%
3,169
+7.56%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Product info
Visitors mainly focus on how the device works. They often watch videos, read reviews and benefits, and regularly close the discount pop-up.
2
Funnel
89% of visitors leave without shopping. The rest explore products, FAQs, and reviews before either dropping off or making a purchase.
3
Relevancy
The page is too long with repeated sections. Key content could be moved up, and there’s no user-generated content shown.
4
Purchase Funnel
Around 50% users are abandoning the checkout and around 33% users are abandoning the cart.
5
Trust
Cart and Checkout page lacks assurances and social proof to increase the trust of the users.
6
UI & Navigation
Use of uniform icon packs across the website will lead to more visual consistency.
1
Product info
Visitors mainly focus on how the device works. They often watch videos, read reviews and benefits, and regularly close the discount pop-up.
2
Funnel
89% of visitors leave without shopping. The rest explore products, FAQs, and reviews before either dropping off or making a purchase.
3
Relevancy
The page is too long with repeated sections. Key content could be moved up, and there’s no user-generated content shown.
4
Purchase Funnel
Around 50% users are abandoning the checkout and around 33% users are abandoning the cart.
5
Trust
Cart and Checkout page lacks assurances and social proof to increase the trust of the users.
6
UI & Navigation
Use of uniform icon packs across the website will lead to more visual consistency.
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Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.