5 Winners: How Conversion Rate Uplifts Can Drive Impact for Businesses of Any Size
5 Winners: How Conversion Rate Uplifts Can Drive Impact for Businesses of Any Size
5 Winners: How Conversion Rate Uplifts Can Drive Impact for Businesses of Any Size
5 Winners: How Conversion Rate Uplifts Can Drive Impact for Businesses of Any Size
Showing how focused CRO efforts can make a big difference, no matter the scale.
Showing how focused CRO efforts can make a big difference, no matter the scale.
Showing how focused CRO efforts can make a big difference, no matter the scale.
Showing how focused CRO efforts can make a big difference, no matter the scale.
5 winners in 6 months
1.05x
Return on investment to date
+$46,075
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Upswing Poker
Founded in 2015 by Doug Polk, Ryan Fee, and Matt Colletta, Upswing Poker began as a blog with free preflop charts. It has since grown into the world’s leading poker training platform. With expert-led courses and tools for all major game types, Upswing Poker helps players of all levels improve their strategy, make better decisions, and reach their goals at the table.
A general overview of Upswing Poker
Founded in 2015 by Doug Polk, Ryan Fee, and Matt Colletta, Upswing Poker began as a blog with free preflop charts. It has since grown into the world’s leading poker training platform. With expert-led courses and tools for all major game types, Upswing Poker helps players of all levels improve their strategy, make better decisions, and reach their goals at the table.
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:
Variation:
Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:
Variation:
Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:
Variation:
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:
Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:Optimization of hero section
Hypothesis:If we add a sticky navigation tab to the product page, it will help users move easily between sections. This can improve the browsing experience, reduce friction, and increase engagement and conversions.
Goal:Increase CVR.
Results:With 90% confidence level we increased the CVR in +15.0%.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
782
-
Variation
+15.0%
831
13.6%
Original:Variation:Add social proof on Collection pages
Hypothesis:If we add review stars to product tiles, it will help users quickly judge product quality, making it easier for them to explore and choose relevant products. This can improve their browsing experience and lead to higher engagement and conversions.
Goal:Increase CVR.
Results:We increased the CVR in +27.4% with 99.8% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,903
-
Variation
+27.45%
1,941
+89.95%
Original:Variation:Add product description on Cart
Hypothesis:By adding these descriptions to the cart for each respective product, users can easily review the details of their selected items before proceeding to checkout. This additional context can help users confirm their choices and make informed decisions during the purchasing process.
Goal:Increase CVR.
Results:We increased the CVR in +26.4% with over 80% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
375
-
Variation
+26.35%
353
+12.27%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Drop Off
Only 0.98% of sessions add a product to cart, showing low shopping engagement. Increasing this should be a key focus.
2
Prioritization
The homepage brings in 5.24% of traffic and revenue with a 1%+ CVR. Better design and messaging could improve results.
3
Audiences
Most traffic comes from Google (48%) and direct (32%), but both convert below average. Understanding their behavior and optimizing their journey can help improve conversions.
4
Journey Cohesion
The "postflop-play" page drives the most visits to the cart, but 36% drop off. Improving the cart experience and adding clear CTAs could boost checkout conversions.
5
Interest
"Poker Lab Monthly" is the top-selling product, showing strong user interest. Highlighting and optimizing it can help boost overall conversions.
6
LP optimization
Pages like "Postflop Playbook" and others drive revenue but face drop-offs. Enhancing the experience and checkout flow can boost conversions.
1
Drop Off
Only 0.98% of sessions add a product to cart, showing low shopping engagement. Increasing this should be a key focus.
2
Prioritization
The homepage brings in 5.24% of traffic and revenue with a 1%+ CVR. Better design and messaging could improve results.
3
Audiences
Most traffic comes from Google (48%) and direct (32%), but both convert below average. Understanding their behavior and optimizing their journey can help improve conversions.
4
Journey Cohesion
The "postflop-play" page drives the most visits to the cart, but 36% drop off. Improving the cart experience and adding clear CTAs could boost checkout conversions.
5
Interest
"Poker Lab Monthly" is the top-selling product, showing strong user interest. Highlighting and optimizing it can help boost overall conversions.
6
LP optimization
Pages like "Postflop Playbook" and others drive revenue but face drop-offs. Enhancing the experience and checkout flow can boost conversions.
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Copyright ©️ 2025 PurpleFire - All rights reserved.