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How We Helped Unboxme Generate Over $420K in Extra Revenue

How We Helped Unboxme Generate Over $420K in Extra Revenue

3.01x

ROI

+$421,632

added yearly revenue

Meet CVF

Meet CVF

Curated gift boxes for every occasion

Curated gift boxes for every occasion

Unboxme is a curated gifting brand offering pre-built and customisable gift boxes for birthdays, milestones, corporate gifting, and seasonal occasions. With strong seasonal traffic spikes and a growing corporate gifting segment, they needed to convert high-intent gift buyers more efficiently.

The challenge

The challenge

Why Unboxme partnered with us

Why Unboxme partnered with us

Gift buyers know they want to give something — but they often do not know what to choose. Unboxme needed to guide the decision journey and reduce the paralysis that comes with too many choices.

1

User Experience

A large catalogue of gift options across multiple occasions created decision paralysis — buyers were browsing without converting because the right gift was not obvious from the category page.

2

Experimentation

No systematic A/B testing. Changes made based on seasonal merchandising decisions.

3

Capabilities

Small team needed a full-service CRO partner for design, dev, and execution.

4

Strategic Growth

Grow the corporate gifting segment alongside seasonal consumer gifting.

Our methodology

Our methodology

How optimization happens

How optimization happens

1

Audit & research

Occasion-based funnel analysis — segmenting visitor journeys by stated occasion (birthday, thank you, corporate) and identifying where decision paralysis was causing drop-off.

Limited to three per week

1

Audit & research

Occasion-based funnel analysis — segmenting visitor journeys by stated occasion (birthday, thank you, corporate) and identifying where decision paralysis was causing drop-off.

Limited to three per week

CRO + Growth

CRO + Growth

Acquisition + conversion, working as one

Acquisition + conversion, working as one

Full-funnel system

CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.

Our dedicated team

CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.

Shared insights

A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.

Compounding growth

As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.

Results

Results

Gift Finder Quiz

Hypothesis: A guided gift finder (recipient, occasion, budget) will reduce decision paralysis and increase CVR for first-time buyers.

Research / Goal: Increase guided CVR.

Guided CVR

+31.8%

AOV

+28.7%

Original:
Variation:

Gift Finder Quiz

Hypothesis: A guided gift finder (recipient, occasion, budget) will reduce decision paralysis and increase CVR for first-time buyers.

Research / Goal: Increase guided CVR.

Guided CVR

+31.8%

AOV

+28.7%

Original:
Variation:

High impact learnings

High impact learnings

What drove the strongest impact

What drove the strongest impact

1

Gift buyers need decision guidance, not more choices

The gift finder reduced paralysis and increased both CVR and AOV.

1

Gift buyers need decision guidance, not more choices

The gift finder reduced paralysis and increased both CVR and AOV.

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

POWERED BY

ECOMLAB

12 MONTH

GROWTH PLAN

Copyright ©️ 2026 PurpleFire - All rights reserved.

Copyright ©️ 2026 PurpleFire - All rights reserved.