How We Helped Unboxme Generate Over $420K in Extra Revenue
How We Helped Unboxme Generate Over $420K in Extra Revenue
How We Helped Unboxme Generate Over $420K in Extra Revenue
How We Helped Unboxme Generate Over $420K in Extra Revenue
In just 6 months, PurpleFire helped Unboxme boost gift-giving joy and drive a 3.01x ROI through strategic experimentation and user-focused design.
In just 6 months, PurpleFire helped Unboxme boost gift-giving joy and drive a 3.01x ROI through strategic experimentation and user-focused design.
In just 6 months, PurpleFire helped Unboxme boost gift-giving joy and drive a 3.01x ROI through strategic experimentation and user-focused design.
In just 6 months, PurpleFire helped Unboxme boost gift-giving joy and drive a 3.01x ROI through strategic experimentation and user-focused design.
4 winners in 6 months
3.01x
Return on investment to date
+$421,632.00
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Unboxme
Unboxme began with a simple idea: sending care packages to loved ones. What started as a heartfelt gesture quickly grew into a thriving business, delivering curated gift boxes filled with joy, comfort, and support. Today, Unboxme partners with small businesses across the country to offer high-quality, feel-good products that turn every unboxing into a meaningful moment. Their mission is to spread happiness, not just to gift recipients, but to every person involved in the journey.
A general overview of Unboxme
Unboxme began with a simple idea: sending care packages to loved ones. What started as a heartfelt gesture quickly grew into a thriving business, delivering curated gift boxes filled with joy, comfort, and support. Today, Unboxme partners with small businesses across the country to offer high-quality, feel-good products that turn every unboxing into a meaningful moment. Their mission is to spread happiness, not just to gift recipients, but to every person involved in the journey.
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:
Variation:
Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:
Variation:
Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:
Variation:
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:
Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:Category tiles on Homepage
Hypothesis:If we add top categories to the top of the homepage, it will make navigation easier and help users quickly find what they're looking for. This can guide more users into the purchase funnel and lead to higher conversions.
Goal:Increase CVR and Add to Cart rate
Results:We increased the CVR in +14% with 91% confidence level.
Page
Conversion
Rate
Visitor
Count
PLP visits
Original
-
1,870
-
Variation
+14.43%
1,864
+40.56%
Original:Variation:Include "What is Inside" on PDP
Hypothesis:By including information of what is inside the package we can make easier for users decide to purchase and by doing so, we can increase conversions.
Goal:Increase Add to Cart rate and CVR.
Results:We increased the Add to Cart rate in 9.5% and CVR in +1% with 88% confidence level.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
1,507
-
Variation
+1.00%
1,559
+9.55%
Original:Variation:Cart optimization
Hypothesis:If we update the main cart page with clearer value propositions and a cleaner layout, it will make the experience easier to understand and encourage more users to proceed to checkout.
Goal:Increase RPV and CVR.
Results:With 98.3% confidence level, we increased the RPV in +17.8%, and CVR in 9.8%
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
7,529
-
Variation
+9.83%
7,560
+17.81%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Usability
Visitors skip content and go straight to the menu, landing on unclear collection pages. Filters are underused, and large elements hide key info.
2
Engagement
Less than 60% of users scroll past the “Send a hug in a box” section, indicating a drop in engagement below the fold.
3
Reviews
Users responded positively to the website experience, especially appreciating the personalized gift items and thoughtful box packaging.
4
Findability
Users rarely interact with color selectors and filters in step 3, making it harder to find the right products.
5
Clarity & Value
Small thumbnails and missing badges weaken the shopping experience compared to PLPs, reducing product clarity and appeal.
6
Layout
The cart page layout limits product visibility and hides the checkout CTA, suggesting a need for a clearer, more user-friendly design.
1
Usability
Visitors skip content and go straight to the menu, landing on unclear collection pages. Filters are underused, and large elements hide key info.
2
Engagement
Less than 60% of users scroll past the “Send a hug in a box” section, indicating a drop in engagement below the fold.
3
Reviews
Users responded positively to the website experience, especially appreciating the personalized gift items and thoughtful box packaging.
4
Findability
Users rarely interact with color selectors and filters in step 3, making it harder to find the right products.
5
Clarity & Value
Small thumbnails and missing badges weaken the shopping experience compared to PLPs, reducing product clarity and appeal.
6
Layout
The cart page layout limits product visibility and hides the checkout CTA, suggesting a need for a clearer, more user-friendly design.
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