6.23x
ROI
+$560,577
added yearly revenue
Sports & Fitness Exchange is a US online retailer offering a wide range of sports equipment, fitness gear, and accessories. With a broad catalogue serving multiple sports and fitness categories, their CRO challenge was about helping visitors navigate to the right product in a sprawling store.
A wide product catalogue across multiple sports and fitness categories created navigation and discovery challenges — visitors were not finding their ideal products efficiently.
1
User Experience
Category pages and search were not effectively guiding visitors to the right products. High-intent sessions were being lost to poor navigation and filtering.
2
Experimentation
No structured CRO program. Site decisions were driven by merchandising rather than conversion data.
3
Capabilities
Needed a full-service CRO team to design and run a systematic programme.
4
Strategic Growth
Improve CVR across a broad catalogue while increasing AOV through smart cross-sell and upsell mechanics.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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ECOMLAB
12 MONTH
GROWTH PLAN