Paws, Results, Repeat: How Petsmont Unleashed $473K in Extra Revenue with 3 Winning Tests
Paws, Results, Repeat: How Petsmont Unleashed $473K in Extra Revenue with 3 Winning Tests
Paws, Results, Repeat: How Petsmont Unleashed $473K in Extra Revenue with 3 Winning Tests
Paws, Results, Repeat: How Petsmont Unleashed $473K in Extra Revenue with 3 Winning Tests
PurpleFire optimized key touchpoints for this pet wellness brand, delivering a 4.93x ROI, scaling with the right CRO strategy.
PurpleFire optimized key touchpoints for this pet wellness brand, delivering a 4.93x ROI, scaling with the right CRO strategy.
PurpleFire optimized key touchpoints for this pet wellness brand, delivering a 4.93x ROI, scaling with the right CRO strategy.
PurpleFire optimized key touchpoints for this pet wellness brand, delivering a 4.93x ROI, scaling with the right CRO strategy.
3 winners in 3 months
4.93x
Return on investment to date
+$473.475,38
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Petsmont
Petsmont is a leading e-commerce platform dedicated to delivering premium, organic pet products. Founded by passionate pet lovers, Petsmont offers a wide range of health-focused items made from natural, raw, and unprocessed ingredients. By partnering with trusted farmers and veterinarians, Petsmont ensures all products are chemical-free and proudly made in the USA, promoting pet health and longevity.
A general overview of Petsmont
Petsmont is a leading e-commerce platform dedicated to delivering premium, organic pet products. Founded by passionate pet lovers, Petsmont offers a wide range of health-focused items made from natural, raw, and unprocessed ingredients. By partnering with trusted farmers and veterinarians, Petsmont ensures all products are chemical-free and proudly made in the USA, promoting pet health and longevity.
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:
Variation:
Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:
Variation:
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:
Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:Sticky tab for navigation
Hypothesis:Adding a horizontal menu, fixed on scrolling, to the landing page provides users with easier navigation, facilitating quicker access to relevant sections of the page and improving overall user experience. The change will reduce frustration and increase the chances of users arriving in the product selection.
Goal:Increase CVR and RPV.
Results:With 86% confidence level, we achieved +10.2% increase in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
10,112
-
Variation
+10.20%
9,929
+10.28%
Original:Variation:Fixed CTA & copy improvement on LP
Hypothesis:Fixing the CTA on the page and softening the tone of the copy will boost the add to cart rate, consequently leading to higher conversion rates.
Goal:Increase CVR and RPV.
Results:With 90% confidence level we increased CVR in +14% and RPV in +14.1%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
5,825
-
Variation
+14.03%
5,839
+14.08%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
Based on the above date, there are several key findings regarding the websites performance and user behaviour.
1
Clarity
The landing page presents a strong offer, but it’s unclear how the product helps dogs. Users need clearer, benefit-driven messaging.
2
Triggers
Psychological motivators like commitment and consistency are underused. Without a strong value narrative, users hesitate or drop off early.
3
Drop-Off
Over 70% of users abandon at cart. This suggests missed chances to reinforce value or remove friction before checkout.
4
Devices
Desktop converts better across key pages. Mobile needs clearer structure to match performance.
5
ATC rate
Significant drop-off from product views to add-to-cart. Usability or trust issues may be blocking progression.
6
Frictions
Users with purchase intent still exit. Stronger benefit messaging and trust signals could help convert them.
1
Clarity
The landing page presents a strong offer, but it’s unclear how the product helps dogs. Users need clearer, benefit-driven messaging.
2
Triggers
Psychological motivators like commitment and consistency are underused. Without a strong value narrative, users hesitate or drop off early.
3
Drop-Off
Over 70% of users abandon at cart. This suggests missed chances to reinforce value or remove friction before checkout.
4
Devices
Desktop converts better across key pages. Mobile needs clearer structure to match performance.
5
ATC rate
Significant drop-off from product views to add-to-cart. Usability or trust issues may be blocking progression.
6
Frictions
Users with purchase intent still exit. Stronger benefit messaging and trust signals could help convert them.
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Remove the guesswork with our database of 143+ brands
Remove the guesswork with our database of 143+ brands
Remove the guesswork with our database of 143+ brands
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Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.