From Scratch to Scale: How a Pet Brand for Dog Moms Turned Insight Into $690K in Annual Gains

From Scratch to Scale: How a Pet Brand for Dog Moms Turned Insight Into $690K in Annual Gains

From Scratch to Scale: How a Pet Brand for Dog Moms Turned Insight Into $690K in Annual Gains

From Scratch to Scale: How a Pet Brand for Dog Moms Turned Insight Into $690K in Annual Gains

5 winning tests in 4 months, 28.02x ROI, and $690K in annual revenue, achieved through data-driven CRO and a customer-first redesign.

5 winning tests in 4 months, 28.02x ROI, and $690K in annual revenue, achieved through data-driven CRO and a customer-first redesign.

5 winning tests in 4 months, 28.02x ROI, and $690K in annual revenue, achieved through data-driven CRO and a customer-first redesign.

5 winning tests in 4 months, 28.02x ROI, and $690K in annual revenue, achieved through data-driven CRO and a customer-first redesign.

5 winners in 4 months

28.02x

Return on investment to date

+$690,843.05

Extra revenue generated per year

Overview

Overview

Overview

Overview

Overview

Overview

A general overview of Perfect Paw Store

The brand primarily targets middle-aged women in the U.S. and Canada who own dogs. At the start of the project, there were no brand or design guidelines in place, and the website had never been optimized for conversions. However, the company was open to running a customer survey to gather insights. With a clear short-term goal to improve the site’s design and branding, the focus was on increasing both the conversion rate and the average order value through a strategic, data-informed approach.

A general overview of Perfect Paw Store

The brand primarily targets middle-aged women in the U.S. and Canada who own dogs. At the start of the project, there were no brand or design guidelines in place, and the website had never been optimized for conversions. However, the company was open to running a customer survey to gather insights. With a clear short-term goal to improve the site’s design and branding, the focus was on increasing both the conversion rate and the average order value through a strategic, data-informed approach.

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

[The Growth Plan]

Winning data, built from calculated research

Winning data, built from calculated research

Winning data, built from calculated research

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

1

Engagement

50% of users reach the end of the main content, while 33.4% scroll to the bottom of the page, indicating solid content engagement with some drop-off before the footer.

2

Heatmap

Most clicks are on the main CTA and hamburger menu, showing limited interactive elements on the page.

3

Key pages

The homepage receives the most traffic, accounting for 4.8% of all sessions, with an average engagement time of 1 minute and 2 seconds.

4

Scrollmap

50% of visitors drop off at the Add to Cart CTA, and 75% exit in the next fold. Only a small number reach the product description section.

5

Accessibility

The Add to Cart button and size guide are hard to access due to long scroll length, reducing ease of action for users.

6

Relevance

The product page accounts for 45% of total views and 55% of sessions. User flow shows frequent back-and-forth between product pages, with limited navigation to collection pages.

1

Engagement

50% of users reach the end of the main content, while 33.4% scroll to the bottom of the page, indicating solid content engagement with some drop-off before the footer.

2

Heatmap

Most clicks are on the main CTA and hamburger menu, showing limited interactive elements on the page.

3

Key pages

The homepage receives the most traffic, accounting for 4.8% of all sessions, with an average engagement time of 1 minute and 2 seconds.

4

Scrollmap

50% of visitors drop off at the Add to Cart CTA, and 75% exit in the next fold. Only a small number reach the product description section.

5

Accessibility

The Add to Cart button and size guide are hard to access due to long scroll length, reducing ease of action for users.

6

Relevance

The product page accounts for 45% of total views and 55% of sessions. User flow shows frequent back-and-forth between product pages, with limited navigation to collection pages.

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

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