7.24x
ROI
+$608,314
added yearly revenue
Nutrex Hawaii is the world's leading producer of Hawaiian Spirulina, grown in Kona, Hawaii using natural deep ocean water. Their premium positioning and unique origin story were strong brand assets — but the website was not translating that story into conversion for new visitors.
Spirulina buyers are health-conscious and research-oriented. Nutrex Hawaii needed to communicate what makes Hawaiian spirulina different — and why it's worth a premium — to an audience that had many lower-cost alternatives.
1
User Experience
The product story — Hawaiian origin, deep ocean water, sustainable harvesting — was buried below the fold on PDPs, leaving new visitors without the differentiation they needed to justify the premium price.
2
Experimentation
No systematic testing. Design decisions made without conversion validation.
3
Capabilities
Small team needed a full-service CRO partner to run experiments across the funnel.
4
Strategic Growth
Grow subscription revenue to build predictable recurring revenue alongside one-time purchases.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
A word from CVF
Collette - SO at Nutrex Hawaii
Collette at Nutrex Hawaii
"Purple Fire drove measurable revenue growth with data-driven AB testing, aligning with our goals and executing flawlessly. Highly recommended!"
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