Growing More Than Algae: How Nutrex Hawaii Turned Nature With CRO Into Over $600K in Extra Revenue
Growing More Than Algae: How Nutrex Hawaii Turned Nature With CRO Into Over $600K in Extra Revenue
Growing More Than Algae: How Nutrex Hawaii Turned Nature With CRO Into Over $600K in Extra Revenue
Growing More Than Algae: How Nutrex Hawaii Turned Nature With CRO Into Over $600K in Extra Revenue
PurpleFire delivered 5 winning experiments and a 7.24x ROI, proving that even wellness brands rooted in sustainability can scale with the right conversion strategy.
PurpleFire delivered 5 winning experiments and a 7.24x ROI, proving that even wellness brands rooted in sustainability can scale with the right conversion strategy.
PurpleFire delivered 5 winning experiments and a 7.24x ROI, proving that even wellness brands rooted in sustainability can scale with the right conversion strategy.
PurpleFire delivered 5 winning experiments and a 7.24x ROI, proving that even wellness brands rooted in sustainability can scale with the right conversion strategy.
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5 winners in 9 months
7.24x
Return on investment to date
+$608,314.81
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of Nutrex Hawaii
Founded in 1990 on Hawaii’s Kona Coast, Nutrex Hawaii is a wellness brand dedicated to harnessing the power of microalgae to improve health and longevity. With a strong commitment to sustainability, Nutrex transforms barren land into thriving farms using natural resources like sunlight, ocean water, and fresh aquifer water. Their nutrient-rich, algae-based products reflect a deep connection to nature and a mission to support healthier lives worldwide.
A general overview of Nutrex Hawaii
Founded in 1990 on Hawaii’s Kona Coast, Nutrex Hawaii is a wellness brand dedicated to harnessing the power of microalgae to improve health and longevity. With a strong commitment to sustainability, Nutrex transforms barren land into thriving farms using natural resources like sunlight, ocean water, and fresh aquifer water. Their nutrient-rich, algae-based products reflect a deep connection to nature and a mission to support healthier lives worldwide.
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:
Variation:
Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:
Variation:
Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:
Variation:
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:
Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:Add upsell on cart
Hypothesis:If we introduce upsell offers at the checkout stage alongside key value propositions, it can encourage users to add more to their order with confidence, potentially increasing the average order value.
Goal:Increase CVR and RPV.
Results:With 97% confidence level we increased the CVR in +34.8% and RPV in 64.6%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,302
-
Variation
+34.82%
1,328
+64.59%
Original:Variation:Category tiles on Collections
Hypothesis:The images are not clickable which increases user anxiety, redesigning the tiles with star ratings and short product descriptions can improve the user journey, and by doing so increase conversions.
Goal:Increase CVR and RPV.
Results:We increased RPV in +67.5% and CVR in +31.2% with 92% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
404
-
Variation
+31.24%
444
+67.49%
Original:Variation:Image gallery optimization
Hypothesis:If we enhance the image gallery to better showcase the product, it will help reduce user uncertainty by providing more visual details, which can build confidence and lead to higher conversion rates.
Goal:Increase CVR and RPV.
Results:We increase CVR in +11.5 and RPV in 7.7% with 72.5% confidence level.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
779
-
Variation
+11.50%
795
+7.69%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Navigation
Most users rely on the hamburger menu, showing that category navigation needs to be more visible above the fold.
2
Drop-Off
Half of users leave after the first fold, while those who scroll engage with the footer, suggesting key info is missing early.
3
Usability
On collection pages, users scroll to find SKUs, highlighting the need to surface product variations more clearly.
4
Discoverability
Limited filtering and unclear value reduce product discoverability and affect purchase decisions.
5
Layout & Friction
Shoppers struggle to understand product divisions and want clearer guidance and more product info.
6
Motivation
Users buy for health benefits and value natural, vegan products backed by real results.
1
Navigation
Most users rely on the hamburger menu, showing that category navigation needs to be more visible above the fold.
2
Drop-Off
Half of users leave after the first fold, while those who scroll engage with the footer, suggesting key info is missing early.
3
Usability
On collection pages, users scroll to find SKUs, highlighting the need to surface product variations more clearly.
4
Discoverability
Limited filtering and unclear value reduce product discoverability and affect purchase decisions.
5
Layout & Friction
Shoppers struggle to understand product divisions and want clearer guidance and more product info.
6
Motivation
Users buy for health benefits and value natural, vegan products backed by real results.
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Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.
Copyright ©️ 2025 PurpleFire - All rights reserved.