The Compounding Power of CRO: 18.37x ROI Through Low-Risk, Data-Driven Optimizations - PurpleFire.io | Full-Service Growth Marketing Agency for E-Commerce

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The Compounding Power of CRO: 18.37x ROI Through Low-Risk, Data-Driven Optimizations

How we achieved 4 test wins with Nordic Oil, 18.37x ROI, and over $514K in added annual revenue through CRO

CLAIM YOUR GROWTH PLAN

4 winners in 3 months

18.37x

Return on investment to date

+$514.392,70

Extra revenue generated per year

Overview

A general overview of Nordic Oil

Nordic Oil is one of the most established CBD brands in Germany, catering primarily to 40+ customers seeking natural solutions where conventional medicine has fallen short. Despite recent market slowdowns following EU regulatory changes, the brand remains a leader, known for its high-quality products that genuinely improve lives.

A general overview of Nordic Oil

Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:

Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:

Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:

Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:

Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:
Sticky navigation bar
Hypothesis:
Adding a sticky navigation tab on the PDP will improve user experience by making it easier to explore content sections, leading to increased engagement and higher conversion rates.
Goal:
CVR and Add to Cart rate.
Results:
With 96.8% confidence level, we achieved +34.05% increase in CVR and +19.4% in Add to Cart rate.
Page
Conversion
Rate
Visitor
Count
Add To Cart
Original
-
819
-
Variation
+34.05%
834
+19.41%
Original:
Variation:
Social proof on Collection pages
Hypothesis:
Displaying review stars on product tiles will help users quickly assess product credibility and relevance, ultimately increasing product engagement and conversions.
Goal:
CVR and PDP visits.
Results:
With 91.42% confidence level, we achieved +12.4% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,529
-
Variation
+12.4%
2,540
+5.17%
Original:
Variation:
Highlight USPs and benefits on image gallery
Hypothesis:
Adding decision-making information (key features, benefits, guarantees) within the image gallery will help users make faster, more confident purchase decisions, leading to increased conversion rates.
Goal:
CVR and Revenue per Visitor.
Results:
With 90.5% confidence level, we achieved +47.9% increase in RPV and +24.4% in CVR.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
1,786
-
Variation
+24.39%
1,689
+47.90%
Original:
Variation:
Category tiles on Homepage
Hypothesis:
Adding category tiles on homepage helps with increasing visits to the collection pages, and product pages. The tiles will also help user to identify range of products available.
Goal:
CVR and PDP visits.
Results:
With 99.9% confidence level, we achieved +10.7% increase in CVR.
Page
Conversion
Rate
Visitor
Count
PDP visits
Original
-
2,860
-
Variation
+10.68%
2,823
+4.60%
Original:
Variation:

[The Growth Plan]

Winning data, built from calculated research

Based on the above date, there are several key findings regarding the websites performance and user beahviour.

Navigation

Most users don’t scroll much on the Homepage, they mainly focus on the visuals at the top. Only a small percentage interact with elements like Reviews or the Quiz.

Engagement

On Collection pages, most users stop engaging after reaching about halfway down the page. We also saw clear drops in user engagement at 35%, 30%, and 25% scroll points.

PDP as lander

Product page shows a 78% drop-off rate. Users who land directly on product pages convert less than those who arrive via Collection or Homepage.

Motivation

The homepage sees a high drop-off, with 54% of users leaving on their first visit. This may be due to a lack of motivation or clear direction. Users who engage with the quiz tend to convert better.

Product Findability

Heuristic insights show that users struggle to find the right product. The collection page doesn’t clearly explain how each product is used or who it's for, making it harder for users to decide.

Trust

The PDP lacks key trust and value elements that help users feel confident and move forward, like “3rd-party tested,” “money-back guarantee,” “full spectrum,” or “gentle extraction.”