18.37x
ROI
+$514,392
added yearly revenue
Nordic Oil is a European CBD brand offering a range of premium oils, capsules, and topical products. Operating in a regulated and scepticism-heavy category, their conversion challenge was primarily one of trust — converting visitors who were curious but cautious about CBD products.
CBD buyers are informed but cautious. Nordic Oil needed to build credibility at every stage of the funnel — from first visit through to checkout — to overcome regulatory scepticism and convert high-intent traffic.
1
User Experience
The regulatory environment for CBD required careful messaging — benefit claims had to be compliant while still being persuasive enough to convert sceptical buyers.
2
Experimentation
Limited testing infrastructure. Needed a CRO partner experienced in regulated product categories.
3
Capabilities
Needed a full test design, dev, and QA team that understood compliance constraints.
4
Strategic Growth
Expand across multiple European markets while maintaining compliant, high-converting product pages.
Full-funnel system
CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.
Our dedicated team
CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.
Shared insights
A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.
Compounding growth
As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.
Remove the guesswork with our database of 143+ brands
Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.
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12 MONTH
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