Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue
Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue
Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue
Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue
PurpleFire helped the global leader in metal business cards turn bold branding into a 6.93x ROI through strategic on-site optimizations.
PurpleFire helped the global leader in metal business cards turn bold branding into a 6.93x ROI through strategic on-site optimizations.
PurpleFire helped the global leader in metal business cards turn bold branding into a 6.93x ROI through strategic on-site optimizations.
PurpleFire helped the global leader in metal business cards turn bold branding into a 6.93x ROI through strategic on-site optimizations.
2 winners in 6 months
6.93x
Return on investment to date
+$582,029.07
Extra revenue generated per year
Overview
Overview
Overview
Overview
Overview
Overview
A general overview of My Metal Business Card
Founded in 2011, My Metal Business Card is the global leader in high-quality, laser-engraved metal business cards and custom metal products. With over 10 million cards produced and 2,500+ five-star reviews, the brand has built a reputation for unmatched quality, fast turnaround times, and exceptional customer service. Their products include custom designs, QR codes, and unique shapes, delivered worldwide to professionals looking to make a bold and lasting impression.
A general overview of My Metal Business Card
Founded in 2011, My Metal Business Card is the global leader in high-quality, laser-engraved metal business cards and custom metal products. With over 10 million cards produced and 2,500+ five-star reviews, the brand has built a reputation for unmatched quality, fast turnaround times, and exceptional customer service. Their products include custom designs, QR codes, and unique shapes, delivered worldwide to professionals looking to make a bold and lasting impression.
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:
Variation:
Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:
Variation:
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:
Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:Add social proof (client testimonials)
Hypothesis:If we improve the content and visibility of social proof on the homepage, it will help users better understand the product and build trust. This increased clarity and confidence can lead to higher conversion rates, and revenue per visitor.
Goal:Increase CVR and RPV.
Results:With 98% confidence level we increased CVR in +50.86% and RPV in +13.37%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
3,747
-
Variation
+50.86%
3,868
+13.37%
Original:Variation:Display services in "step-by-step" format
Hypothesis:If we reorganize the fields for Card Design Service, Design Content, and Design Direction, we can reduce page depth and guide users through a more structured and intuitive form-filling experience, which can overall conversions.
Goal:Increase CVR and RPV.
Results:With 87.6% confidence level we increased RPV in +35%.
Page
Conversion
Rate
Visitor
Count
RPV
Original
-
2,017
-
Variation
+11.01%
2,004
+34.70%
Original:Variation:
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
[The Growth Plan]
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Winning data, built from calculated research
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
Based on the above date, there are several key findings regarding the websites performance and user beahviour.
1
Engagement
Click maps show higher engagement with product cards than static CTAs, suggesting users prefer interactive content.
2
Reviews & Trust
Users ignore testimonials due to missing photos and details. Visual structure and links to full reviews could boost trust.
3
Form
Open-ended fields add depth and friction. Organizing them can simplify the journey and improve completion rates.
4
Hierarchy
Over 70% of the PDP below Key Features is rarely seen. Moving key info and CTAs higher can reduce drop-offs.
5
Social Proof
Without photos or sources, testimonials fall flat. Adding visuals and links to full reviews can improve trust.
6
Layout
Static image CTAs get less attention than dynamic blocks. Prioritizing clickable content in key spots can lift conversions.
1
Engagement
Click maps show higher engagement with product cards than static CTAs, suggesting users prefer interactive content.
2
Reviews & Trust
Users ignore testimonials due to missing photos and details. Visual structure and links to full reviews could boost trust.
3
Form
Open-ended fields add depth and friction. Organizing them can simplify the journey and improve completion rates.
4
Hierarchy
Over 70% of the PDP below Key Features is rarely seen. Moving key info and CTAs higher can reduce drop-offs.
5
Social Proof
Without photos or sources, testimonials fall flat. Adding visuals and links to full reviews can improve trust.
6
Layout
Static image CTAs get less attention than dynamic blocks. Prioritizing clickable content in key spots can lift conversions.
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Remove the guesswork with our database of 143+ brands
Remove the guesswork with our database of 143+ brands
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Copyright ©️ 2025 PurpleFire - All rights reserved.