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Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue

Making Every Click Count: How My Metal Business Card Added $582K in Annual Revenue

6.93x

ROI

+$582,029

added yearly revenue

Meet CVF

Meet CVF

Premium metal business cards that make a lasting impression

Premium metal business cards that make a lasting impression

My Metal Business Card is a premium B2B brand offering custom metal, plastic, and specialty business cards. Their buyers are professionals and entrepreneurs who want to make a strong first impression — and their purchase is a considered investment in personal branding.

The challenge

The challenge

Why My Metal Business Card partnered with us

Why My Metal Business Card partnered with us

Corporate buyers making a premium investment in business cards need confidence before they commit. The product requires visualization (how will my design look on metal?) and trust (will the quality match the price?).

1

User Experience

The custom design process — uploading or building a design, selecting material, and previewing the result — had high drop-off due to insufficient preview quality and unclear production timelines.

2

3

Capabilities

Needed a CRO partner familiar with configurable and custom product flows.

4

Strategic Growth

Grow average order value and repeat purchase rate from existing corporate clients.

Our methodology

Our methodology

How optimization happens

How optimization happens

1

Audit & research

Custom product flow audit — reviewing every step of the design and checkout process with a focus on where B2B buyers were exiting and what they were looking for before converting.

Limited to three per week

1

Audit & research

Custom product flow audit — reviewing every step of the design and checkout process with a focus on where B2B buyers were exiting and what they were looking for before converting.

Limited to three per week

CRO + Growth

CRO + Growth

Acquisition + conversion, working as one

Acquisition + conversion, working as one

Full-funnel system

CRO, Email, Google Ads, and Meta Ads operate as one system, covering acquisition, conversion, and retention instead of isolated channels.

Our dedicated team

CRO, Email, Google Ads, and Meta specialists work alongside PM, Designer, Developer, and QA, ensuring fast rollout and reliable implementation.

Shared insights

A/B test learnings inform creatives, messaging, and audiences, while campaign performance continuously feeds new opportunities on site.

Compounding growth

As CVR and retention improve, more users convert and come back, increasing revenue without relying only on traffic growth.

Results

Results

HD Mockup Preview

Hypothesis: A higher-fidelity, real-time mockup showing the submitted design on the actual metal material will increase purchase confidence.

Research / Goal: Reduce preview-related drop-off in the design flow.

Design CVR

+24.3%

Overall CVR

+27.4%

Original:
Variation:

HD Mockup Preview

Hypothesis: A higher-fidelity, real-time mockup showing the submitted design on the actual metal material will increase purchase confidence.

Research / Goal: Reduce preview-related drop-off in the design flow.

Design CVR

+24.3%

Overall CVR

+27.4%

Original:
Variation:

High impact learnings

High impact learnings

What drove the strongest impact

What drove the strongest impact

1

For custom products, preview quality IS the product

High-fidelity mockups drove the largest single conversion gain.

1

For custom products, preview quality IS the product

High-fidelity mockups drove the largest single conversion gain.

Remove the guesswork with our database of 143+ brands

Scaling operations on various platforms reach a wider audience. This allows for consistent messaging, fluent branding and operational efficiency.

POWERED BY

ECOMLAB

12 MONTH

GROWTH PLAN

Copyright ©️ 2026 PurpleFire - All rights reserved.

Copyright ©️ 2026 PurpleFire - All rights reserved.