Three simple inputs reveal your growth potential:
Input your store's current conversion percentage.
Include your store's average order value (AOV).
Discover what 5%, 10%, and 15% conversion gains mean for your revenue.
We calculate realistic scenarios based on 5,742+ experiments across real brands. These aren't fantasy numbers. They're proven, repeatable results from our EcomLabs™ framework.
Most e-commerce stores convert between 1-3%. Elite performers hit 5-7% or higher. The gap between where you are and where you could be? That's pure profit sitting on your existing traffic.
Our calculator shows exactly what closing that gap means for your bottom line.
Not sure where to find these numbers? Here's your roadmap:
Getting Your Average Order Value (AOV)
Head to your Shopify Admin, then Analytics → Reports.
Look for "Average order value over time" in your reports list.
Find our AOV displays at the top.
Choose from the last 30-90 days. Use 90-day averages for more stable projections, or 30-day for current performance.
Finding Your Conversion Rate & Traffic
Navigate from Shopify Admin: Analytics → Reports.
Search for "Conversion rate over time".
Your conversion percentage and total sessions appear in the overview.
Review sessions - Note both numbers, you'll need them for accurate projections.
Match Your Time Frames
Always pull AOV and conversion rate from identical date ranges.
The past 30 days gives current performance.
The past 90 days gives more representative averages.
Account for Seasonality
Holiday spikes inflate AOV.
Sale events may temporarily drop conversion rates.
Compare year-over-year for the clearest picture of sustainable performance.
Current Performance Baseline
5% Conversion Lift - The Quick Win
Achievable within 30-45 days through foundational optimizations. Trust signals, mobile experience fixes, and checkout improvements typically deliver this level of lift.
10% Conversion Lift - The Standard Result
What happens after 60-90 days of systematic testing. Product page optimization, homepage improvements, and cart abandonment strategies combine for double-digit gains.
15% Conversion Lift - Our Proven Average
The actual average result from our client portfolio. Based on real data from generating $12M+ in additional revenue across hundreds of experiments. This is what proper CRO delivers when executed by specialists who've done it 5,742+ times.
Investment Payback
How quickly your CRO investment returns to zero. Our clients typically see payback within 60-90 days, then it's pure profit for the next 9+ months. Every year after becomes bonus revenue on the same traffic.
Return on Investment
For every dollar invested in conversion optimization, how many dollars come back? Our clients typically see 7-22x returns. Anything above 5x is considered exceptional. Below 3x means something's broken in the execution.
Planning For Scenarios
Quick Win Estimate (5% lift)
Attainable within 30-45 days through foundational optimization. Captures easy wins such as checkout enhancements, trust signals, and mobile experience improvements. Nearly every store has this 5% opportunity readily available.
Standard Result (10% lift)
Common outcome after 60-90 days of structured experimentation. Encompasses homepage refinements, product page enhancements, and abandoned cart solutions. Reached by 80% of brands with consistent implementation.
Revenue Per Visitor
Total revenue divided by total visitors. Category leaders achieve $3-7+ per visitor. If yours is below $2, you're sitting on a goldmine of untapped potential.
Order Value Optimization Potential
The revenue available through AOV increases. Bundles, upsells, and strategic cross-sells typically lift AOV 15-30%. Combined with conversion optimization, this creates exponential growth.
Traffic Efficiency Score
What percentage of visitors convert? Below 2% signals massive opportunity. Above 4% means you're already optimized and need advanced tactics. Most stores fall between 1-3%—the sweet spot for meaningful gains.
We’ll do a deep dive into your store, and we’ll not only show you where you’re losing money, but exactly how to fix it.
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