Rockay team launched their e-shop very quickly and used a well-known CMS for them - WordPress. Over the years, as the business grew - the website became more complex and had so many features that it was almost impossible to list and organize them properly.
There were plenty of marketing integrations, shipping, fulfillment, customer service, operations, and other systems on board. All this made the website slower and it was no longer suited to the business for their needs and purposes. It was decided to migrate to Shopify which is great in terms of conversions and overall user experience.
First of all, it was important to list all the features present on the website and decide together with the product owner what is needed and when can be removed/changed/updated. This was the initiation stage where we scoped the project and came up with the approximate timeline and what is needed to do.
Secondly, a new design was introduced for the website. It was fresh and suited to the structure of Shopify. It is important that the designer has knowledge and understanding of how Shopify works, otherwise, it will be very time-consuming to implement certain things and cost/efficiency balance will be lost.
Thirdly we had to come up with solutions that would substitute all the integrations and custom features that the previous website had. Our experienced team did this research for the client and proposed turnkey solutions. We have also taken into account customers' needs and requirements into account.
We were in tight communication with the customer's team in order to make sure that their interests are also noted and taken into account: marketing, customer service, supply chain management, and other specialists received instructions and training about how they should operate within new conditions.
Lastly, we have done extensive work to migrate clients, loyalty systems, reviews, and other key information to the new website to ensure the integrity of operations and to be sure that clients are happy with this transition.
The project was a great success and the team and customers loved the new website, it's ease, fast work, and all other benefits of Shopify.
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